Instagrammers have begged the app to bring back the chronological Feed after a decision was made to move towards an engagement-based algorithm in 2016. Although an announcement was made of the return to Instagram’s chronological Feed, it will not be the same as the original version. Many people have a lot of questions, and rightfully […]
Category Archives: Content Marketing
Competitor Analysis: The Secret to Higher Engagement in 2022
Say goodbye to data dumps and spreadsheets, and hello to automated reporting! Today we are excited to introduce competitor analysis reporting to all Vista Social users. Now you can schedule your posts, optimize your content, manage your profiles, and analyze your performance all in one place using Vista Social. As marketers, we spend time reading industry […]
15 Social Media Ideas to Make Your Feed Shine
Social networks are not just “branches” of your website. Their primary purpose is direct communication with followers. And to accomplish this, you need to fill them with the right content. It should be engaging, interesting, and unusual. As we move into 2022, photos of a cat are not enough to close the project’s business objectives. […]
Uncover Insights from Your Silent Fans to Craft a Successful Social Media Content
Success in marketing begins with a clear understanding of the target audience’s needs. You will not create perfect content before figuring out whom you are doing it for. Follows, likes and shares tell us a lot about what exactly resonates with your target audience, but it is still not a complete picture. You could have […]
How to Schedule Videos to Pinterest with Vista Social
Want a simple and easy way to schedule videos to Pinterest? With Vista Social, you can create, optimize, schedule, and publish video pins — for free! Ready to dive in? We’ll go over how (and why) you should schedule videos to Pinterest with Vista Social: Why You Should Post Videos to Pinterest There is a […]
3 Tips to Enhance Visual Strategy with Pinterest and Instagram
Today your brand and its visual identity are just as important as the product you sell. People tend to pay attention to images presented in an accessible form when viewing information. The time of concentration on the message is much shorter than previously thought. People view texts on the web superficially or ignore them, focusing […]
LinkedIn Ads: How to Advertise on LinkedIn
Available in over 200 countries, LinkedIn focuses on enabling business connections and promoting industry contacts between employers and working professionals. The number of LinkedIn users worldwide is projected to reach 1,034.56 million users by 2025. Among social networks, this is not a record, of course. But there is an essential nuance – LinkedIn is built for professional contacts, […]
Holiday Instagram Captions for Every Industry to Boost Engagement
If you’re looking to improve your Instagram marketing strategy, it’s time to discover the top holiday Instagram captions for every industry to boost engagement and inspire action. A study by Rival IQ uncovered that the average engagement rate across all industries on Instagram is 1.60%. To put this into perspective, Twitter and Facebook see an average engagement […]
Introducing the Best Ways to Engage With Your Instagram Audience
Just a while ago, the success of a business in social networks was measured by the number of followers. Social media followers are not always active, and an increase in their number is not equal to an increase in sales. Instagram’s algorithms prioritize content that collects more reactions, i.e., content that engages the target audience. […]
Why Brands Should Not Ignore TikTok
TikTok is a unique place where modern trends are born, and users open limitless opportunities for creativity and business promotion. Adults and children, celebrities and ordinary people share dances, songs, challenges, and other trendy stuff there. Major brands have already realized that you can seriously promote your business in TikTok if you shoot viral videos instead […]