The popularity of Instagram videos confirms a long-term trend associated with the growing importance of visual content. The published video increases brand awareness, establishes an image and creates a mood. Instagram Stories is a feature that allows uploading photos and short videos up to 15 seconds long that disappear after 24 hours. The developers position stories as […]
Category Archives: Content Marketing
5 Ways to Improve Your Brand’s DEI (Diversity, Equity & Inclusion)
Today, it is not enough for a brand to be remarkable and make bright, memorable campaigns. The audience expects from companies at least a clear position on current social issues, and at most — active participation in their solution. Inaction and silence are no longer options for companies. The lack of a formulated position on […]
Genius Ways to Use Psychology in Your Copywriting (With Examples)
Digital marketers, agencies, and experts are fabulous at marketing all kinds of content. However, to ensure target audiences get valuable and relevant content, all creators need to be extra cautious. Copywriting is one such content type that requires professional skills. Marketers who have access to excellent copy can market the brand and its content better than those […]
How Often Should You Post on Social Media in 2022?
As a social media user, there are various reasons why you post and want to keep posting consistently. It’s either you want to increase your brand awareness, increase your popularity, drive traffic to your website or sell/promote a product or service. But if you haven’t yet wondered, “how often should you post on social media?” […]
5 Key Benefits of Twitter for Business
Twitter is the leading online newspaper of the 21st century. Millions of daily tweets and retweets are news worldwide from all spheres of life. The message’s author can be anyone, from a schoolboy to the president. On Twitter, the user can find out about everything. But, what about Twitter and business? Today we all understand […]
How Businesses Can Manage Multiple Instagram Accounts
Visual content remains an essential part of the marketing strategy. And Instagram promotion provides an excellent opportunity to create visual associations with the brand that will work for many years. Some brands can boast multiple product lines, numerous locations, and various target audiences. That is when it is worth talking about managing multiple Instagram accounts […]
How to Enhance Your Instagram Branding
The Instagram audience has crossed the mark of 1 billion monthly active users. Among the registered accounts are thousands of profiles of brands, manufacturers, stores, and companies providing services. The principle “if you create an Instagram account — you get targeted traffic” no longer works. There is only one way to attract attention to a business […]
7 Steps to Build a Winning Video Marketing Strategy for Social Media
We live in the era of various types of digital marketing, which denote a narrow specialization in promotion technologies. Video marketing is one of them. With the growing popularity of video streaming platforms, video content is becoming more and more in demand and effective as a marketing strategy. As of 2020, 83.3% of internet users in the […]
How Twitter Verification Works in 2022
Nothing makes a person or brand more beautiful on social media than having a verification checkmark next to the account name. If you have an account on Twitter, you have seen this blue icon associated with various accounts. Twitter verification is confirmation of the account’s authenticity. The verification checkmark means Twitter has verified the account, […]
6 Stats for Social Media Marketers in the Software Industry
Social networks have not spared any company that wants to use all available channels to communicate with the target audience. Therefore, social media retain the status of a must-have for any modern business, and the software industry is no exception. IT solutions and services are not the most straightforward and engaging content to distribute through […]