If you’re looking to improve your Instagram marketing strategy, it’s time to discover the top holiday Instagram captions for every industry to boost engagement and inspire action. A study by Rival IQ uncovered that the average engagement rate across all industries on Instagram is 1.60%. To put this into perspective, Twitter and Facebook see an average engagement […]
Category Archives: Content Marketing
Introducing the Best Ways to Engage With Your Instagram Audience
Just a while ago, the success of a business in social networks was measured by the number of followers. Social media followers are not always active, and an increase in their number is not equal to an increase in sales. Instagram’s algorithms prioritize content that collects more reactions, i.e., content that engages the target audience. […]
Why Brands Should Not Ignore TikTok
TikTok is a unique place where modern trends are born, and users open limitless opportunities for creativity and business promotion. Adults and children, celebrities and ordinary people share dances, songs, challenges, and other trendy stuff there. Major brands have already realized that you can seriously promote your business in TikTok if you shoot viral videos instead […]
Twitter Audit: Check If You Are on the Right Path
Both small companies and global corporations manage microblogs on Twitter. This helps increase the brand’s popularity, attract new customers, and engage with your audience. However, your tweets should be strategic and meet the marketing goals. What about getting even more benefits from the Twitter profile if all costs and works have already been optimized? Perform […]
Grow Your Brand with Social Media Listening
Social media has long been a popular online promotion tool for most companies worldwide. It is all about improving its image, building a loyal community around the brand, or getting traffic and customers. But, the primary purpose of SMM is not limited to remaining visible to the audience and bringing subscribers to the website’s landing […]
15 Ways to Increase Instagram Engagement in 2024
Just a while ago, the success of a business in social networks was measured by the number of followers. Social media followers are not always active, and an increase in their number is not equal to an increase in sales. Instagram’s algorithms prioritize content that collects more reactions, i.e., content that engages the target audience. […]
Does Posting With 3rd-Party Social Media Tools Have a Negative Impact on Facebook Engagement?
Social networks have become a key marketing tool for promotion, which many companies and brands can hardly do without. A marketer who promotes products or services can work with 5, 10, or more accounts in different social networks at the same time. Naturally, this takes a lot of precious time, which the marketer often lacks. […]
5 of the Best TikTok Scheduling Tools (+ How to Schedule TikTok Posts)
If your target audience consists mainly of representatives of Generation Z and young millennials, building your brand’s presence on TikTok is a reasonable strategy. Within only a few months of launching internationally in 2017, TikTok has become one of the fastest-growing apps worldwide and a global viral phenomenon. Moreover, the app’s popularity keeps growing – in January […]
How to Always Create Relevant Social Media Content
We live in an amazing time: digital marketing is becoming an integral part of our lives. The continuous evolution of information delivery methods, improved technologies, and new users’ involvement open up new opportunities for businesses daily. When hunting for leads in the virtual market, you will probably encounter content marketing. Creating relevant social media content […]
Top 8 Social Media Security Practices to Feel Safe Online
With the increased popularity of social media for business communications, safe social networking topic has become highly relevant. The information we share becomes the desired object of fraudulent transactions, blackmail, litigation, and illegal actions for data theft. Every day the number of attacks on social media accounts is growing. According to the EY Global Information Security […]