Category Archives: Content Marketing

UTM Tracking and URL Shortening for Social Media Marketing

While social media marketers use their own practices and approaches, they all strive to monitor the performance results. They analyze the results of advertising, sales, and any other content on the website. Evaluation of the links shared on social media is an essential step here.  As a rule, links have a practical purpose, mainly since […]

Instagram’s Holiday Season Guide 2021: The Latest eCommerce Trends

Instagram’s holiday season guide is officially here! Consumers’ shopping habits have completely transformed since the start of the pandemic in 2020 and the 2021 holiday shopping season will be no exception. We have been isolated for almost two years and this has completely changed everyone’s buying behavior with most people turning to online shopping for […]

The Best Times to Post on Social Media in 2021

Your customers already spend a lot of time on social networks and interact with brands and businesses through social media channels. And if you still do not communicate with your audience via Facebook, Twitter, Instagram, Pinterest, or YouTube, you will lose your clients’ loyalty sooner or later. Discover the best times to post on social media […]

Instagram Location Stories: Boost Your Audience Engagement 

The popularity of Instagram videos confirms a long-term trend associated with the growing importance of visual content. The published video increases brand awareness, establishes an image and creates a mood. Instagram Stories is a feature that allows uploading photos and short videos up to 15 seconds long that disappear after 24 hours. The developers position stories as […]

5 Ways to Improve Your Brand’s DEI (Diversity, Equity & Inclusion)

Today, it is not enough for a brand to be remarkable and make bright, memorable campaigns. The audience expects from companies at least a clear position on current social issues, and at most — active participation in their solution. Inaction and silence are no longer options for companies. The lack of a formulated position on […]

Genius Ways to Use Psychology in Your Copywriting (With Examples)

Digital marketers, agencies, and experts are fabulous at marketing all kinds of content. However, to ensure target audiences get valuable and relevant content, all creators need to be extra cautious. Copywriting is one such content type that requires professional skills. Marketers who have access to excellent copy can market the brand and its content better than those […]

How Often Should You Post on Social Media in 2022?

As a social media user, there are various reasons why you post and want to keep posting consistently. It’s either you want to increase your brand awareness, increase your popularity, drive traffic to your website or sell/promote a product or service. But if you haven’t yet wondered, “how often should you post on social media?” […]

How Businesses Can Manage Multiple Instagram Accounts

Visual content remains an essential part of the marketing strategy. And Instagram promotion provides an excellent opportunity to create visual associations with the brand that will work for many years. Some brands can boast multiple product lines, numerous locations, and various target audiences. That is when it is worth talking about managing multiple Instagram accounts […]