We live in the era of various types of digital marketing, which denote a narrow specialization in promotion technologies. Video marketing is one of them. With the growing popularity of video streaming platforms, video content is becoming more and more in demand and effective as a marketing strategy. As of 2020, 83.3% of internet users in the […]
Category Archives: Content Marketing
How Twitter Verification Works in 2022
Nothing makes a person or brand more beautiful on social media than having a verification checkmark next to the account name. If you have an account on Twitter, you have seen this blue icon associated with various accounts. Twitter verification is confirmation of the account’s authenticity. The verification checkmark means Twitter has verified the account, […]
6 Stats for Social Media Marketers in the Software Industry
Social networks have not spared any company that wants to use all available channels to communicate with the target audience. Therefore, social media retain the status of a must-have for any modern business, and the software industry is no exception. IT solutions and services are not the most straightforward and engaging content to distribute through […]
A Social Media Calendar That Works for Your Clients
As a content writer or content marketing agency, you most likely juggle multiple clients each with their individual content requirements. If you don’t have a system in place for planning and delivering content for your clients, it won’t take long before it gets out of hand and for items to slip through the net. In […]
Effective Ways to Encourage Customers to Leave Reviews
Customer reviews strongly influence the efficiency of doing business, increasing conversion and creating a positive reputation for the brand. In the United States, product ratings and reviews have become a significant factor influencing internet users when deciding where to shop online. So, it is essential to include asking for reviews in your marketing strategy. However, in pursuit […]
Repurposing Your Best Content for Social Media
Since great content continues to gain more and more importance in the eyes of your customers and search engines, it is essential to develop a process that optimizes your efforts and ensures that goals are achieved. So why not repurpose your best content? Often we create amazing content but limit its reach by sticking to […]
10 Best Social Media Scheduling Tools for 2022
Social media platforms are powerful marketing tool that provides many ways to promote your product to the target audience. Therefore, it is of paramount importance to devote time to expanding your brand’s presence on social media, which should become a vital element of your marketing strategy. However, the more opportunities social media gives you, the […]
What are the Best Times to Post on Facebook?
If you are the one who creates and posts content on social networks, then you know that winning the audience’s attention means a lot. Today, social networks are a highly saturated market where you want to stand out and make sure that your content reaches the maximum number of people and gets more likes, comments, […]
Headline writing: 10 ways to get more eyes on your content
Headlines are much more than the introduction that will grab attention as we used to think. With the advent of social media and our primary objective being to get ‘shared’, the stats say headlines are now all that matters. Your headline is read five times more than your content and 70% of Facebook shares are […]
8 Strategies to Get Social with Your PR
Not long ago, it was almost impossible to achieve successful business promotion on the web without a website. Today the official company page or the page advertising a new product is no longer necessary. Instead, social networks with no less efficiency now perform all the functions. As adults of all ages spend more and more time […]