Short Form Video Content Ideas for Social Media this 2024

If you want to help your clients dominate social media, creating short-form video content is a must. Social media users are likely to engage with shorter videos than long-form content.  Data backs this, showing that videos shorter than 90 seconds keep 50% of viewers watching.   The challenge is that constantly coming up with fresh short-form […]

Social Media Algorithm Guide for Agencies [2025]

Audiences, especially non-followers, often don’t engage with your clients’ content for the simple reason that they don’t see the posts. One of the factors influencing this is the social media algorithm.  The algorithm decides which content to show on the users’ feeds based on relevance, engagement, and other factors.  While you can’t “control” the algorithm, […]

Make Money on Instagram: Top Strategies for 2025

Want to make money on Instagram in 2025? But first, you must understand how the platform has evolved from sharing photos to becoming a major income generator. With over 2 billion monthly active users, Instagram isn’t just a social platform anymore—it’s a goldmine where creators, businesses, and influencers can turn followers into income. In fact, […]

Hashtag Analytics Guide: With Tips, Tools, and Strategies

Hashtag analytics is crucial to understanding where, how, and why your clients’ hashtag strategies succeed or fail.  Adding hashtags to your clients’ social media posts can boost their visibility and reach, ensuring that the right audiences see their content.  But how do you know your clients’ hashtag strategies are working and which hashtags are driving […]

Trending Instagram Hashtags in 2024 for Max Engagement

Trending Instagram Hashtags remain a game-changer for savvy social media users. Sick of your posts getting lost in the Instagram void? You’re not alone. With over 2 billion monthly active users, standing out on this platform can feel like shouting into a hurricane. But here’s the kicker: hashtags pack a punch. They’re your secret weapon […]

Instagram Reels Trending Songs: 2024’s Best Tracks

Struggling to stand out on Instagram Reels? The key to boosting your visibility and engagement lies in using Instagram Reels Trending Songs.  These trending tracks are more than just popular—they’re the heartbeat of viral content, driving engagement and pushing your Reels to a broader audience. For example, Reels using trending audio can see up to […]

Reach vs Impressions: What’s the Difference

Reach vs impressions—crucial social media marketing metrics, but what do they mean? Why bother knowing their differences? Understanding reach helps determine if your clients are expanding their audience, and impressions tell you how often their content gets viewed.  The two metrics can give you a clearer view of the effectiveness of your clients’ social media […]

Instagram Carousel Limit Doubled to 20 Photos or Videos

Instagram’s latest bombshell has creators buzzing: the Instagram carousel limit doubled to 20 photos or videos! This game-changing update solves a major headache for content mavens and marketing pros alike. *Picture this* You’re crafting the perfect post showcasing your brand’s new collection. But cramming everything into 10 slides? It’s a pretty common challenge. With over […]

How to Use Instagram Collab Posts to Boost Reach

Ever feel like your brand’s flying solo in a crowded digital sky? Well, buckle up because we’re about to talk Instagram Collab Posts! Remember when Instagram was just about pretty pictures? Those days are long gone! Now it’s a powerhouse platform with Stories, Reels, and even shopping. But here’s the real scoop: Collaboration is the […]