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On social media, the length of a post often affects the impact of your content. Following the character count rules of each platform means that your messages display fully on your profile or feed, conveying the information essential to converting your audience. Alternatively, go over the character count, and you risk posting confusing and truncated […]

Chatbots, or messenger bots, are software programs designed to respond to messages sent on social media, websites and more. Chatbots can follow pre-set conversation trees to answer customer questions. Or, by searching for keywords in messages from users, they can algorithmically present the most relevant potential answer for the situation. Used correctly, chatbots are an […]

Competitive intelligence is the process of gathering and reviewing information related to a competitor’s strengths and weaknesses. A journey into competitive intelligence can help you gain a better understanding of a competitor’s positioning in the market, especially if their offering is similar to yours. Competitive analysis and information gathered through competitive intelligence can also identify relevant market […]

A brand advocate is a person who actively supports and promotes a brand or product on social media or through word-of-mouth.  Who are brand advocates? Brand advocates are typically loyal customers who have had positive experiences with a brand and are agreeable to share their experiences with others. Why are brand advocates important? Brand advocates […]

Business objectives are the specific and measurable results companies hope to upkeep as their organization grows. Entrepreneurs and business leaders must track performance in every part of their business to make sure they’re moving in the right direction. Business objectives act as a compass for the company, dictating how the organization should allocate strengths, weaknesses and […]

A brand style guide, also known as a brand guide or brand book, is a document that outlines the visual and stylistic elements of a brand. Why should brands have a style guide? A brand style guide establishes consistency and cohesiveness in a brand’s messaging and visual identity. It provides guidelines on how the brand […]

Brand authenticity on social media refers to how genuine, honest, and transparent a brand or individual comes across in their online interactions. Authenticity means being true to one’s core values and beliefs, and openly communicating them to the online community. Authenticity creates trust, fosters deeper connections with the audience, and ultimately, strengthens a brand or […]

BeReal is a social networking platform that advocates for real-time, unfiltered content sharing. Every day, at a randomly selected time, BeReal alerts users to capture and upload a photo within two minutes. BeReal: A Social Platform Advocating Authenticity BeReal stands as a unique social platform prompting users to share content in real-time. Each day, at […]

Social media algorithms use a set of rules to organize and display content to users. These algorithms are crafted to heighten user involvement by assessing elements such as content relevance, user interaction, and the recency of posts. Why are Social Media Algorithms Important? The essence of these algorithms is their capability to tailor each user’s […]

Exploring the realm of artificial intelligence (AI) unveils its pivotal role in emulating human cognitive functions through advanced computing. AI’s breakthroughs are vast, encompassing diverse fields such as enhancing accessibility, pioneering in medical diagnostics, refining weather prediction models, and augmenting security measures. When delving into AI’s influence in marketing, one encounters its omnipresence in everyday […]