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Niche marketing is a highly targeted form of advertisement. With niche marketing, businesses advertise their products and services to a limited, specific and well-defined audience. Many organizations embrace this strategy to support an underserved population and enjoy the rewards of brand loyalty. To participate in niche marketing, companies must first understand their niche market. Markets […]

Net Promoter Score (NPS) measures whether your customer will refer you to someone new. Since 83% of people state that they strongly trust the recommendations made by their friends and family, and consider those recommendations when following brands, referrals are key in the modern business landscape. Although NPS is a type of customer satisfaction benchmark, it’s different […]

Natural language processing (NLP) is a component of AI that powers a number of everyday applications such as digital assistants like Siri or Alexa, GPS systems, and predictive texts on smartphones. Earlier versions of NLP used rule-based computational linguistics with statistical methods and machine learning to understand and draw conclusions from social messages, reviews and other data. […]

Named entity recognition (NER) is a subfield of artificial intelligence (AI) and a natural language processing (NLP) technique. It identifies, tags and categorizes named entities in data such as cities, celebrities, brands, etc. It also recognizes and categorizes the type of noun an entity represents such as geography, person or business, contributing to topic clustering. With NER, a machine learning model […]

A marketing proposal is a written document used by marketers to communicate a project to a client for consideration, which can include strategy ideas, delivery time frames and estimated costs, before finalizing the terms and signing a contract for approval. A proposal is deliberately crafted to satisfy a client’s business goals, intended to persuade a prospect to […]

Midroll is an online advertising term used when advertisers play short ads in the middle of a video. Midroll is a method of monetizing longer-form video content displayed on YouTube, Facebook and other ad publishers with minimal disruption to the user viewing experience. How is midroll different from preroll ads? Preroll ads play before a selected […]

A marketing funnel describes your customer’s journey with you. From the beginning stages when someone first learns about your business, to the purchasing stage, marketing funnels map routes to conversion and beyond. With careful analysis, a marketing funnel can suggest what your company must do to influence consumers at various stages. By evaluating your funnels, you […]

A microblog is a short piece of content intended for quick audience interactions. Microblogging is a combination of instant messaging and content production. With a microblog, you share short messages with an online audience to improve engagement. Social channels like Twitter, Instagram, Facebook and Pinterest offer popular platforms for microblogging. What Does a Microblog Look […]

Memes and social media are a match made in heaven. Both concepts are about connecting with people online. While social media is designed for communication, memes are a way to express culturally-relevant ideas. Memes are images or videos that represent the thoughts and feelings of a specific audience. Most memes are captioned photos intended to […]

Marketing automation is the process of using specialized software to automate marketing actions. Many modern marketing departments rely on automation to streamline repetitive tasks like sending emails, texting customers and even publishing social media content. Automation technology makes repetitive tasks passive and allows companies to prioritize more important jobs. 77% of the CMOs at top-performing companies use marketing […]