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Social proof is the psychological concept that people are influenced in their decision making by others, encouraging them to behave within societal norms or expectations. In the context of marketing, social proof offers evidence of the popularity or usability of a brand among consumers to impact the purchase decisions of potential and returning customers. Why […]

Social selling is strategy used for lead generation, which is designed to aid salespeople in directly interacting with prospects via social platforms. The idea of social selling challenges the common transaction experience between customers and companies, which in turn leads to more organic relationships with leads. If you have a business profile or page on […]

There are 2.77 billion social media users around the globe in 2019. Alongside pictures of their outfits and pets, these users are also sharing important insights for brands. Every post from a customer relevant to your industry is an opportunity for your business to grow by figuring out what your customers like, dislike, want and need. The […]

Social media creates a platform for companies and their consumers to interact seamlessly in the digital age. With social channels, businesses connect with their customers on a deeper level. Being active on the right platforms means you’re always in your client’s pocket, ready to capture their attention. However, perhaps more importantly, social media offers an […]

Social media etiquette refers to the guidelines that companies and individuals use to maintain their online reputation. As social media channels have become one of the primary channels of communication in the modern world, common social rules are spreading into digital environments. Just as social etiquette impacts how people behave around others in society, social […]

Have you noticed a abrupt decline in your social media engagement? Has your content stopped surfacing in people’s feeds? If that’s the case, you could have been shadow banned.  Social media platforms have publicly denied the act of shadow banning. But platforms have also acknowledged that their algorithms tend to play a part in which content is […]

Snapchat is a social media platform and multimedia messaging app that can be downloaded on Android and iOS mobile devices. Snapchat users are able to share pictures and videos with friends while adding filters to their content. Snaps, or messages, sent through Chat are meant to delete right after they are viewed unless users select […]

One of Snapchat’s defining features when it released in 2011, was that pictures and videos entitled “Snaps” went away forever after they were opened. With 319 million users spending an average of more than 24 minutes each day on Snapchat, it became apparent that a way to save Snaps would be appreciated so time spent […]

Semantic search is an AI-enabled search method that utilizes context and intent to further understand a question rather than relying on its keywords to provide an response. Semantic search algorithms are utilized by other AI branches and techniques like natural language understanding (NLU), knowledge graphs, named entity recognition (NER), natural language processing (NLP), and semantic […]

Retargeting, also called remarketing, is an online advertising strategy of reaching out to prior visitors of your website or app, often by presenting ads or sending emails. Retargeting offers an opportunity to recapture potential leads or customers if they have left your site without converting or meeting a marketing goal. For example, if a prospective […]