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Multi-channel attribution involves the process of figuring out which avenues of marketing in a customer journey ultimately lead to conversion. Today’s customers interact with companies through a variety of different touch points, including social media channels, search engines and backlinks. Through an understanding of multi-channel attribution, companies determine which of their campaigns are leading to […]

Machine learning (ML) is a subfield of artificial intelligence (AI) and an essential part of data science. It employs statistical methods to classify or predict patterns in data which can help gather insights for business intelligence, customer experience, market research and other drivers of decision-making. ML can be supervised, unsupervised and reinforced. Supervised learning: Algorithms are trained […]

Multilingual sentiment analysis is the AI-driven process of extracting meaning from data containing several languages. It is achieved through native language machine learning (ML) models built individually for different languages. A highly varied corpus of manually tagged data is gathered for every language to develop these models. Key processes include: Part-of-speech (POS) tagger: Designed to identify conjunctions, […]

Lead generation is the process of generating interest from your target customer base to effectively increase future sales. Lead generation is a key component in the sales strategy of any company. A “lead” is any person who shows interest in the products or services of a company but isn’t yet prepared to purchase something. These […]

LinkedIn Pulse is a publishing platform created by the professional social networking channel, LinkedIn. When Pulse first emerged, it was reserved exclusively for well-known influencers. However, in 2014, LinkedIn decided to share the platform with all of their users. LinkedIn Pulse presents an efficient way for thought leaders and industry experts to earn credibility and […]

An emoji is a small icon used to represent an emotion, symbol or object. Emojis commonly appear in communication applications, such as social media apps and text messaging systems. Over the years, emojis have appeared on everything from Instagram and Facebook to business communication systems like Slack. In 2015, professor Vyv Evans from Bangor University named emojis […]

Facebook EdgeRank was another name for the old Facebook algorithm. The Facebook algorithm determines how posts are presented to your potential customers and followers. EdgeRank and the newer algorithms use multiple mathematical variables and operations to measure the popularity and potential of the material you create for social media. According to Facebook, their algorithm delivers the content […]

In the digital world, “DM” typically stands for “Direct Message.” A DM is a private stream of communication between social media users. When you send a direct message, only you and the recipient can see the content. Instagram, Facebook and Twitter all have their own direct messaging platforms. The restrictions for messages vary for each […]

Customers are the lifeblood of all business. Without dedicated people willing to purchase and recommend your products and services, your organization has no resources to grow. Unfortunately, acquiring and maintaining consumers can be challenging. Demand generation is one of the most critical elements of the customer acquisition process. This multi-step process shows your prospects that you […]

Online advertising campaigns typically either belong to the category of “brand marketing” or “direct response.” With brand ads, companies aim to increase brand awareness for their company or keep their product top-of-mind with certain customers. With direct response campaigns, the goal is to get results instantly. Direct response aims to generate an immediate reaction from […]