Available in over 200 countries, LinkedIn focuses on enabling business connections and promoting industry contacts between employers and working professionals. The number of LinkedIn users worldwide is projected to reach 1,034.56 million users by 2025. Among social networks, this is not a record, of course. But there is an essential nuance – LinkedIn is built for professional contacts, […]
Monthly Archives: March 2022
Holiday Instagram Captions for Every Industry to Boost Engagement
If you’re looking to improve your Instagram marketing strategy, it’s time to discover the top holiday Instagram captions for every industry to boost engagement and inspire action. A study by Rival IQ uncovered that the average engagement rate across all industries on Instagram is 1.60%. To put this into perspective, Twitter and Facebook see an average engagement […]
Introducing the Best Ways to Engage With Your Instagram Audience
Just a while ago, the success of a business in social networks was measured by the number of followers. Social media followers are not always active, and an increase in their number is not equal to an increase in sales. Instagram’s algorithms prioritize content that collects more reactions, i.e., content that engages the target audience. […]
Why Brands Should Not Ignore TikTok
TikTok is a unique place where modern trends are born, and users open limitless opportunities for creativity and business promotion. Adults and children, celebrities and ordinary people share dances, songs, challenges, and other trendy stuff there. Major brands have already realized that you can seriously promote your business in TikTok if you shoot viral videos instead […]
Customer Criticism on Social Media: How Brand’s Should Respond in 2022
Customer criticism in inevitable in today’s digital world. With thousands of customers connected to your social media accounts, negative comments are unavoidable. And although you may not want to follow up on these messages, you could hurt your business more by not responding. Why You Should Respond to Online Reviews Not replying to customer reviews […]