Monthly Archives: July 2023

Have you noticed a abrupt decline in your social media engagement? Has your content stopped surfacing in people’s feeds? If that’s the case, you could have been shadow banned.  Social media platforms have publicly denied the act of shadow banning. But platforms have also acknowledged that their algorithms tend to play a part in which content is […]

Snapchat is a social media platform and multimedia messaging app that can be downloaded on Android and iOS mobile devices. Snapchat users are able to share pictures and videos with friends while adding filters to their content. Snaps, or messages, sent through Chat are meant to delete right after they are viewed unless users select […]

One of Snapchat’s defining features when it released in 2011, was that pictures and videos entitled “Snaps” went away forever after they were opened. With 319 million users spending an average of more than 24 minutes each day on Snapchat, it became apparent that a way to save Snaps would be appreciated so time spent […]

Semantic search is an AI-enabled search method that utilizes context and intent to further understand a question rather than relying on its keywords to provide an response. Semantic search algorithms are utilized by other AI branches and techniques like natural language understanding (NLU), knowledge graphs, named entity recognition (NER), natural language processing (NLP), and semantic […]

Retargeting, also called remarketing, is an online advertising strategy of reaching out to prior visitors of your website or app, often by presenting ads or sending emails. Retargeting offers an opportunity to recapture potential leads or customers if they have left your site without converting or meeting a marketing goal. For example, if a prospective […]

Real-time marketing or “RTM” is the act of engaging with customers instantaneously based on breaking news and information. It’s about maintaining a consistent connection with your audience with ahead-of-the-curve data. Modern customers are more demanding than ever, and the era of waiting 24 hours for news or updates is over. Instant communication methods such as […]

Rich pins are an SEO-focused part of Pinterest. Designed to raise brand awareness, rich pins add more context to your posts. Using code, rich pins pull metadata from the website pages that they link to. 93% of people use Pinterest to plan purchases. Rich Pins provide leads with useful information about your products and services. […]

A repin is a post on Pinterest which is typically saved to your pinboards. The repin has the image, title and link from the original. Brands track repins to analyze user engagement on Pinterest as well as the shareability of their own site content. How Do I Repin On Pinterest? You are able to repin […]

Sharing and making content is a key part of social media marketing. A Regram is an useful way to share content on Instagram. Regramming allows brands to disseminate another user’s posts on their own feed, parallel to retweeting. The main contrast between Regramming and retweeting is that Instagram doesn’t have a dedicated button to support […]

Referral traffic describes the people who visit your domain from other sources, without searching for you through Google. When someone clicks a link from a social network or website and they end up on another site, tracking systems from Google recognize the visitor as a referral. Companies also use UTM codes to track precisely where […]