Monthly Archives: July 2023

The Facebook Note was one of Facebook’s first features that has withstood the test of time. Notes are a place where individuals and brands share content that’s too long, or not appropriate for a simple status update. Businesses use Facebook Notes in a variety of different ways. For instance, a note may summarize the content on […]

Facebook advertisers access numerous ways to reach and connect with their target audience. One option is to utilize Facebook Lookalike Audiences. Lookalike Audiences are a segmentation tool on Facebook useful for finding customers whose interests and demographics are similar to your existing customers or followers. This targeting strategy is easy to implement, which makes it a […]

Similarly to how it functions on other platforms, Facebook retargeting uses a pixel that tracks site visitors, so if they leave without making a purchase, they’ll be presented with related ads the next time they log into Facebook to help increase the chances of conversion in the future. How to use Facebook retargeting To run […]

Facebook reach is a term that defines the number of unique people who viewed your content during a specific time period. However, depending on what the content is, the various types of reach can vary, which we’ll dive into next. Types of Facebook reach When looking to evaluate your own metrics, you’ll first need to […]

The Facebook Share button is an easy and convenient way for people to display content posted by other Facebook users on their social media walls. When someone hits the Facebook Share button, they can publish a post that they’re interested in on their own wall, without having to copy and paste a link onto their […]

Engagement rate is a metric used in social media marketing to measure how actively and deeply users are interacting with a particular piece of content. How are engagement rates calculated? Engagement rates are typically calculated as a percentage of the total number of interactions (likes, comments, shares, etc.) divided by the number of people who saw the […]

Co-marketing is a marketing strategy where brands or organizations partner together to expand their reach. Typically, the companies working with each other have some similarities, such as being in the same industry or having similar audiences. How to Approach Co-Marketing 1. Decide on Business Goals Before reaching out to other brands to see if they […]

Conversion tracking is when a brand monitors the actions consumers take toward the completion of a business goal. These actions can include signing up for a newsletter, downloading a content offer, or adding an item to a cart.  Conversion tracking is a way to measure the effectiveness of an advertising campaign, design change and other marketing […]

Cost per click (CPC) is a paid advertising term where an advertiser pays a cost to a publisher for every click on an ad. CPC is also called pay per click (PPC). CPC is used to determine costs of showing users ads on search engines, Google Display Network for AdWords, social media platforms and other publishers. […]

Crowdsourcing is the act of collecting services, ideas or content through the contributions of a large group of people. Typically, the “crowd” in crowdsourcing is a third-party unrelated to the business seeking results. You may crowdsource insights from customers and online communities, rather than employees or shareholders. The term “crowdsourcing” first appeared in a Wired article by […]