Have you heard about the new Amazon TikTok app taking over headlines? With Inspire, you can now find and shop for products in a short-form video shoppable Feed!
So, what is this new Amazon TikTok app? And, how do you use the short-form video shoppable Feed?
Keep reading to get all the details! 👀
What is Amazon Inspire?
Amazon Inspire is a new shoppable Feed that lets you easily shop Amazon products through photos and video.
Like Instagram product tags, people can discover and purchase products from content made by creators, influencers, and brands.
The Tiktok-style appearance and feel have given Inspire the nickname of the new Amazon TikTok app.
How to use Amazon Inspire?
You can use Amazon Inspire by choosing your interests and scrolling through the Feed, similar to how you would on TikTok or Instagram.
There are over 20 interests that users can choose from, including things like pets, interior design, gaming, men’s style, skincare, and more!
The interests prompt acts almost as an algorithm to personalize each user’s Feed with content they want to see.
Similar to a social media network, you can ‘like’ the content posted by accounts in Inspire.
Businesses can highlight their Amazon storefront items directly in short-form videos and photos, so people can tap on the content and immediately learn more.
Using social media to promote your products? Discover the top SMM tools to reach new audiences and boost engagement. 🔥
Why can’t I use Amazon Inspire?
Some people can’t use Amazon Inspire because it is only available to a few US customers right now.
The new Amazon TikTok app was announced on December 8, 2022—they plan to make it available to more users within the next few months.
So, is Amazon better than TikTok for marketing?
Amazon Inspire is only available to a select few people, so TikTok would still be better for marketing for the time being.
But, as you know, social media networks rapidly evolve, so it’s worth keeping an eye out for Amazon Inspire.
Amazon vs. TikTok shopping stats 2023
- Amazon is the most popular online marketplace in the world, averaging 5.3 billion visits per month as of July 2022. (Statista)
- In 2021, Amazon made up 41.4% of all US e-commerce sales. (Marketplace Pulse)
- 92% of consumers are more likely to buy products from Amazon than any other retailer. (BusinessWire)
- In September 2021, TikTok celebrated reaching 1 billion monthly active users. (TikTok)
- 36% of consumers want to learn about products through short-form videos like TikToks or Reels. (HubSpot)
- 5% of TikTok users use the platform to research brands or products. (TikTok)
- 68% of TikTok users say videos using popular songs help them remember brands better. (TikTok)
Ready to get ahead of the curve? Find the latest TikTok trends to try this week! 🎶
Amazon UGC creators to watch out for in 2023
Amazon has already announced some UGC creators to post on the new Amazon TikTok app, Inspire.
Here are two Amazon UGC creators that have been approved for Inspire:
1. Mae Badiyan
2. Practically Pursia
Amazon UGC creators approved for Inspire can earn money from purchases through the Amazon Influencer Program.
Wondering what a UGC creator is? It’s the ultimate strategy for eCommerce brands to drive revenue in 2023. 💸
Can you use Amazon Inspire for free?
Businesses can use Amazon Inspire for free by enrolling in Brand Registry with an active Brand Store.
Amazon Brand Registry helps you protect your intellectual property (IP), manage your listings, and grow your business.
So, what should businesses do?
Businesses (and their customers) may not have access to the new Amazon TikTok app, Inspire, just yet!
So, we recommend staying up to date on the latest Amazon news in the meantime to see if it’s a good fit for your social media strategy.
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