The TikTok Creator Marketplace helps brands and creators collaborate directly within TikTok, reducing reliance on third-party influencer platforms while keeping partnerships native to the app.
However, it’s not a turnkey solution that solves all your growth pains on the TikTok platform. This guide walks you through the TikTok Creator Marketplace plus its eligibility requirements and shows how to use it to grow your social media reach.
Let’s get started.
What is TikTok influencer marketing?
TikTok influencer marketing is a collaboration between brands and creators. Brands pay influencers and content creators to apply their content creation skills plus their reach plus their authority to meet campaign objectives. Influencer marketing is an effective way for companies to increase brand awareness and grow their social media presence. And for creators, it’s a great opportunity to make money.
The key is to forge the right partnerships that ultimately connect products or services with potential customers. Businesses can run influencer marketing campaigns on TikTok through traditional methods such as email outreach or third party influencer platforms. They can also use the TikTok Creator Marketplace to discover influencers while managing campaigns and performance tracking in a single space.
What is the TikTok Creator Marketplace?
The Creator Marketplace is TikTok’s built-in collaboration platform for brands and creators. It helps brands connect with influencers and run collaborations while keeping campaign planning and execution in one place.
Benefits of TikTok Creator Marketplace
Below are some of the benefits of the TikTok Creator Marketplace:
- Find pre-screened content creators: TikTok reviews accounts for eligibility and policy compliance but approval does not guarantee performance or results or brand fit. Businesses can also access authenticated performance data like average content views and engagement metrics.
- Quickly search influencers in a specific niche: The TikTok Creator Marketplace has a built-in search feature brands can use to find talented creators in their industry. Creator search results can be filtered by niche such as lifestyle plus education, with additional categories available.
- Investigate a creator’s audience demographics: The Creator Marketplace offers high-level insights into follower makeup such as age ranges plus gender distribution plus location data along with aggregated engagement metrics rather than detailed behavioral or individual-level breakdowns. It also highlights preferred device usage plus overall activity patterns.
- In-app collaboration tools: Connect with TikTok creators through in-platform messaging, with email available when creators opt in, as these are the primary communication methods supported inside the Creator Marketplace. You can run campaigns directly from the creator marketplace.
- Advanced performance analytics tool: TikTok Creator Marketplace features its own reporting tool where brands can measure the performance of creators in influencer campaigns. Metrics like reach, views, user engagement plus completion rate can be tracked cumulatively or on a per-day basis.
- Diversify branded content strategy: Companies that need to mix up their social media publishing can do so by collaborating with multi-talented influencers. Some are skilled in creating cinematic or stylish product reveals, while others can create in-depth educational content for target audiences.
Who can use the Creator Marketplace platform?
Any TikTok business account can join the Creator Marketplace as a brand partner. Aspiring creators can either be invited or apply directly, as long as they meet TikTok’s current eligibility requirements, which TikTok updates from time to time.
- Meet the minimum follower and account quality thresholds for your region: Reaching 1,000 followers can help signal early momentum, but eligibility is based on multiple signals, not a single number.
- Be at least 18 years old
- Maintain a strong and consistent account presence: TikTok evaluates account health using posting consistency engagement trends over time plus policy compliance.
- Show recent activity and engagement: TikTok looks at ongoing performance signals instead of relying on a fixed view threshold.
- Publish at least three videos over the last 30 days
- Consistently abide by the TikTok Community Guidelines
How to join the Creator Marketplace as a business
To join the Creator Marketplace as a brand, head to the platform’s official page and click ‘Create account.’ On the registration page, enter the required information and agree to TikTok’s Commercial Terms of Service. Read the TikTok for Business Privacy Policy as well before clicking ‘Create account.’
On the following page, specify your business’s time zone and region. Take note that you won’t be able to change your business location later. Provide additional details about your business to complete your registration to the TikTok Creator Marketplace. This includes the following:
- Business name
- Company type
- Contact information
- Industry
Click ‘Submit’ at the bottom of the registration form to finish creating your TikTok Creator Marketplace account.
Before you can use the Creator Marketplace’s features, you need to verify your business first. This requires the following:
- Legal (registered) business name
- Business ID (tax registration, business license, etc.)
- Business phone number
The review process for new TikTok business accounts takes around 1-3 business days. You can wait for a confirmation via email or check the status of your application via the Creator Marketplace.
How to join TikTok Creator Marketplace as an influencer
To join the Creator Marketplace as an influencer, you need to have a personal account. Head to your profile page and tap the hamburger settings icon. On the pop-up menu, tap ‘Creator tools.’
Tap ‘Creator Marketplace’ under “Creator Next.” On the TikTok Creator Marketplace page, tap ‘Check eligibility’ to verify if you’re qualified to join.
TikTok pre-screens users who meet the basic TikTok Creator Marketplace requirements. If you do, use the checkbox below to agree to the TikTok Creator Marketplace Creator Terms and Conditions. Also, ensure that you read the TikTok Privacy Policy before tapping ‘Apply.’
Creating brand campaigns on TikTok Creator Marketplace
To create a new influencer marketing campaign on TikTok’s Creator Marketplace, log in to your dashboard and click ‘Create campaign.’
Enter the brand’s information to help TikTok creators decide if they want to partner with you. Some of the required brand details include the following:
- Industry
- Logo
- Contact name
Scroll down to continue creating your TikTok influencer marketing campaign. Under “What’s your campaign objective,” select the main outcome you want from working with TikTok creators. This could focus on increasing brand awareness. It could drive website traffic. It could support product sales. It could help grow your follower count.
Tips for using the TikTok Creator Marketplace for influencer marketing
Here are 5 tips to help you launch a successful influencer marketing campaign with TikTok creators:
1. Look beyond follower count
When vetting influencers, check their engagement performance (views, likes, etc.) to gauge their content creation skills. A TikTok creator with fewer followers can outperform a popular influencer if they generate more engagement. This makes them better brand partners in TikTok influencer marketing campaigns.
On TikTok Creator Marketplace, use filters to find influencers who are great at generating engagement. Under “Average views per video,” use the slider to specify the range of views you expect from your partner creator.
Under “Engagement rate,” specify the engagement rate range you want from your partner creator. Engagement rate is measured as a percentage value (0-100%).
2. Check your influencer’s audience demographics
Inspect the creator’s audience demographics to see if they reflect your target audience personas. On TikTok Creator Marketplace, creator profiles display select audience demographics such as location and age ranges when sufficient data is available.
You may also see indicators related to follower activity, which help flag accounts with a higher share of inactive or low-engagement followers.
To find influencers with the right audience, use the quick “filter by audience” options or click ‘More filters’ for a more refined search.
If you click ‘More filters,’ an advanced filters panel will appear on the right. Switch to the ‘Audience’ tab to access additional filters, namely “Device operating system” and “Interests.”
Under “Interests,” select relevant niches that position your brand or product to the right audience. Be as specific as possible to narrow down your campaign’s target audience and maximize your TikTok influencer marketing budget.
3. Inspect your influencers’ previous content
Review a prospective influencer’s past TikTok videos to ensure their content is the right fit for your brand. Look at your prospective influencer’s content style to see what kind of audiences they attract. Are they proficient in creating educational content that appeals to prospective shoppers? Do they rake in thousands of views through entertainment?
Also inspect if the creator publishes brand-safe content. You wouldn’t want to associate your brand with an influencer who gets banned from TikTok. If this happens, it helps to understand how to get unbanned from TikTok and what types of violations brands should watch out for.
4. Weigh the opportunity and the costs
Apart from crucial performance metrics and your goals, assess the starting price of influencers per campaign to determine if they’re worth partnering up with. Also, consider the additional expenses you need to cover for the collaboration.
For example, an influencer may request a minimum of $200 for creating a single post about your product. In addition to paying the influencer, you also need to spend $200 for sending a sample product (including shipping). That’s a total of $400 for the entire campaign.
If the influencer only has an average of 20,000 views per video. With a budget of $400, that roughly translates to $20 per 1,000 views. In that case, working with the influencer may not be a cost-effective strategy since you can get 1,000 views per $10 from TikTok ads. That means you can get 40,000 views for a budget of $400 with TikTok ads.
That comparison highlights how paid ads often deliver more controllable reach, while influencer campaigns provide strategic value that extends beyond raw view counts. Your influencer marketing goal may go beyond views, since TikTok creators also strengthen brand authority and buyer confidence. Consider these intangibles when weighing the costs of working with a TikTok influencer.
5. Find micro-influencers through social media listening
Use social media listening tools to find micro-influencers who are already familiar with your brand. Micro-influencers often have smaller follower counts but higher engagement and more tight-knit communities. Some qualify for TikTok Creator Marketplace while others do not, which is why social listening remains essential for discovering strong creator fits.
Vista Social Listening feature makes it easy to track mentions of your brand product platform. From the dashboard, go to “Listening” and click ‘Add Listener.’
Name your listener and enter the keywords you want to track into the “Included Keywords” section. To ignore irrelevant keywords, add them to “Excluded Keywords.”
TikTok influencer campaign ideas
- Incorporate branded hashtags in your promotions
- Repost influencer content on other channels
- Have influencers react to your product’s “before and after” video
- Repurpose TikTok quotes from popular influencers in other social media content
- Send product samples for an honest review and unboxing video
- Host TikTok challenges and contests
- Encourage micro-influencers to repost branded content (See how to repost on TikTok)
Empower your influencer campaigns with Vista Social
Finding the right partners on TikTok Creator Marketplace is just half the job. You also need to establish clear goals and develop an effective collaboration plan. From there you manage the campaign while tracking results.
Vista Social is the perfect hub for your TikTok influencer marketing efforts. Find micro-influencers. Manage conversations. Track analytics. Repurpose influencer content into your automated publishing schedule.
Start today by creating a free Vista Social account.
Customers Also Ask
What is Creator Marketplace in TikTok?
The TikTok Creator Marketplace helps brands connect with creators on the platform so creators can monetize their content.
Is TikTok Creator Marketplace the same as Creator Fund?
No, the TikTok Creator Marketplace is separate from TikTok’s creator payout programs such as the Creativity Program, which rewards creators based on video performance rather than brand collaborations. The Creator Marketplace serves as TikTok’s official platform for connecting brands with creators for paid partnerships, while performance-based programs focus on monetizing organic content engagement.
Does Creator Marketplace affect views?
TikTok has clarified that participating in the Creator Marketplace does not influence how videos are distributed, and any changes in views are typically due to normal performance fluctuations rather than Marketplace participation. Some users may experience lower or higher view counts upon joining the Creator Marketplace, but according to TikTok, that’s just due to normal user activity fluctuations.