TikTok Wrapped: How to Get Your TikTok Stats Easily

Sharing your clients’ interactions and key stats is a great way to reflect on progress while celebrating the personal connections and communities built with TikTok followers. But sharing plain facts and figures can be a snooze-fest. Enter TikTok Wrapped, a more fun and engaging way to summarize your clients’ activities and wins over the past year on TikTok.

TikTok Wrapped still reflects your clients’ facts and figures presented in a more digestible format with a cleaner, more polished look. Hop in as we walk through the most reliable ways to pull and present your clients’ TikTok stats in a Wrapped-style format that’s easy to share and understand.

What is TikTok Wrapped?

TikTok Wrapped refers to a year in review style recap that highlights a user’s activity and key moments on the platform. While TikTok Wrapped focuses on aggregated performance, questions like can you see who views your TikTok still come up when clients want to understand how much audience-level visibility they actually have.

Similar to Spotify Wrapped, this type of year-in-review summary highlights key TikTok performance metrics and usage patterns.

The total number of likes on videos
The total number of views
The top-performing videos based on engagement
The total time users spent watching your videos
The most used music or soundtracks in your videos
The number of followers you gained within the year
The achievements and milestones you reached, such as a certain number of views or followers your account received

But before you get too excited, you should know that TikTok hasn’t consistently released an official, personalized Wrapped experience every year. The good news is that you can use a reliable third-party tool to wrap up your clients’ TikTok stats.

Wrapped for TikTok by Bennett Hollstein is a third party site where you can upload your clients’ TikTok data to get a summarized view of their stats, such as total time spent on the app plus how many videos they watched over the past year.

Is Wrapped for TikTok Safe to Use?

While using a third-party website that can see your clients’ data can be concerning, Wrapped for TikTok promises data privacy for users.

Here’s what you need to know about the Wrapped for TikTok website:

The tool is privacy centered and safe: It works only inside your browser and does not send data to any server at any point.
Your TikTok data export can include data about your account, such as your phone number or email address, but the exported data does not include login credentials: Wrapped for TikTok does not use or transfer the account data.
If you’re a web developer or know how to code, you can verify whether the website saves your data by looking at Wrapped for TikTok’s full source code on GitHub.

Why get TikTok Wrapped?

With all the hype around getting TikTok Wrapped, is it even worth your time and effort?

The short answer is, yes.

Here are several reasons why your clients should get their TikTok Wrapped stats:

To celebrate your clients’ milestones and achievements on TikTok in a more interactive and fun way
To help you gain insights into your clients’ presence on TikTok via detailed stats and analytics insights
To determine key information such as your clients’ top-performing videos, trending content that resonated best with followers, and their most engaged followers
To gain valuable insights to help refine your clients’ current and future TikTok content strategies and improve content performance
To share your clients’ TikTok Wrapped results with your clients and team to showcase the impact of your work and boost morale
To stay ahead of the curve by spotting emerging patterns and trends in your client’s TikTok performance while allowing you to tweak your strategy accordingly
To get ideas and inspiration for your client’s future TikTok content by determining what worked best in the past year
To use TikTok Wrapped as a benchmark to compare your clients’ performance every year and track their growth on the platform
Reflect on your clients’ TikTok journeys, celebrate their success, then set new goals for the coming year
To see how your clients stack up against their competitors in the TikTok space

How to Get TikTok Wrapped

You need to download your TikTok data first since there’s no option to link the account to the Wrapped for TikTok website. All TikTok users can request to download their data, including Personal, Business, verified, and unverified users. If you’re helping clients move toward verification or already managing verified accounts, understanding how to get verified on TikTok gives helpful context around account status and access.

It’s best to use a desktop for this since it’s easier to edit JSON files, especially when removing personal details such as your clients’ email addresses and phone numbers before uploading the data.

Follow the steps below.

Step 1: Open TikTok on Your Browser

Open your browser and go to the TikTok website.

Log into your client’s account.

Click the profile picture select Settings.

Step 2: Request the Data for Download

Go to Privacy under Manage My Account section and select Download your data.

Under Request data, choose the JSON file format and click Request data at the bottom.

TikTok will process the request (which can take a few days). You’ll get a notification through the app when the file is ready for download.

Learn more about requesting your TikTok data here. Remember that the file will only be available for four days for security reasons.

Step 3: Download the Data

Once the file is ready, go back to the Download data tab and download the file to your local drive.

Step 4: Remove Personal Information From the Json File

Wrapped for TikTok states that it does not upload or store users’ TikTok data, though it is still best practice to review the tool’s documentation and take basic precautions before uploading any file. But it’s best to take extra precautions by removing sensitive information from your client’s TikTok data file via a code editor.

Important note: The Wrapped website is not an official TikTok feature.

You can open your client’s JSON file with their TikTok data in the editor, press Ctrl+F (for Windows) or Command+F (For MacOS), and type Profile. Go through the results and the Profile Information Segment. Get rid of personal details such as the address and date of birth.

Important note: Only remove the personal information and leave the quotation marks (“”).

Save the changes (Press Ctrl+S or Command+S).

Step 5: Upload the Json File to the Wrapped for TikTok Website

Go to https://wrapped.vantezzen.io/. Click Select file and upload your client’s TikTok JSON file from your local drive.

After the file loads, click Show me!

You’ll see a slideshow-style presentation of your client’s stats, with background music that varies based on the device and browser sound settings. You can also see a list of other stats at the end, including your clients’ most viral videos.

If you want to share the full experience, you’ll still need to record your screen. TikTok does let you export static images that summarize your clients’ key stats, but those only capture highlights, not the full interactive flow.

Go to the bottom of the list and select Share Image to download a PNG file that contains your clients’ key TikTok facts and figures. Then, you can share the screen recording as a video and the image with the summary on your clients’ TikTok page for all their followers to see.

Remember only to use reliable third-party tools.

Using apps that don’t comply with TikTok’s Community Guidelines and Terms of Service can get your clients’ accounts banned on the platform, which is why it’s helpful to know how to get unbanned from TikTok if something goes wrong.

Get TikTok Stats and Publish Posts Easily With Vista Social

Get all the social media marketing tools you need in one platform with Vista Social. The platform is packed with essential and sophisticated features to supercharge your workflows, from seamless content scheduling to robust TikTok reporting and analytics.

Vista Social’s core features include the following:

TikTok analytics that helps you visualize your clients’ profile data and determine and gain insights from the best-performing content, such as posts that use TikTok voice filters. You can get your clients’ TikTok stats easily by generating and exporting custom reports. Use these to create your version of TikTok Wrapped with tools like Canva. But wait, there’s more. Vista Social now includes a grid view in reports that lets you quickly see an overview of your clients’ content performance across social media profiles like TikTok Instagram Facebook. Plus, if you don’t want to export reports to CSV or PDF files, you can now share reports directly with others via a shareable link.

A Publisher tool that lets you link your clients’ profiles, upload their images and videos including Duets and Stitches, create and customize posts, then schedule TikTok content for auto-publishing. If you want to maximize reach and engagement using remix-style formats, this guide on how to stitch on TikTok walks you through when and how to use Stitches effectively.

Artificial Intelligence-powered tools like AI hashtag generators and username generators are built into the platform. It also includes an AI Assistant powered by ChatGPT that can instantly generate TikTok post descriptions and captions, helping you save time and reduce manual work. If part of optimizing performance includes account updates, you may also want to review how to change TikTok username to ensure your client’s profile branding stays consistent and easy to recognize.

A link in bio tool that includes Vista Page, a customizable landing page that acts as a micro website where your clients can showcase relevant links plus their products plus their services plus brand and marketing content in one place.

Vista Social has more features, from engagement management tools to social listening functionalities. The platform includes a collaborative content calendar that helps you plan content from creation to publishing across TikTok plus other social media.

Vista Social also lets you boost posts, whether they are already live or prepared ahead of time. The feature is a great way to expand the visibility and reach of your clients’ TikTok and other social media posts.

Important note: You must set up a Boost Configuration first before you can enable the Boost option on your clients’ posts.

If you publish a post via Vista Social, you’ll have a copy in the calendar even if the published TikTok post gets deleted. If you need to recover or reference removed content, this guide on how to find deleted TikTok videos walks you through the process step by step.

What to Remember When Getting TikTok Wrapped

Make the most of your clients’ TikTok year in review insights by considering the following.

Dive deeper into the data: Don’t miss out on deeper insights by just skimming the surface. Take time to dive deep into your clients’ TikTok data to uncover valuable trends and hidden gems that can shape and inform your clients’ future content strategy.
Factor in context: Numbers only tell part of the entire story so consider the context behind your clients’ top-performing trends and videos. Review the content that resonated with your clients’ audiences or the style or theme that stood out. Understanding the why behind the numbers gives you a more realistic and granular view into content performance and gaps.
Incorporate insights into your content strategy: Your clients’ TikTok Wrapped stats are not just a bunch of numbers. You can leverage the insights from TikTok wrapped to adapt and enhance your clients’ content strategies.
Use TikTok Wrapped to engage your clients’ followers: Don’t miss the opportunity to leverage your clients’ TikTok Wrapped stats to interact with their followers and communities. You can share your clients’ achievements while inviting follower comments and encouraging conversations around facts and figures.
Leverage TikTok Wrapped stats to keep learning: TikTok and the social media landscape continuously evolves. You can think of TikTok Wrapped as a learning experience that helps you spot areas for growth while encouraging you to experiment with new content approaches and stay ahead of trends.

How to use TikTok Wrapped to Boost Engagement

Besides highlighting your clients’ achievements and milestones for the past year, you can also leverage TikTok Wrapped to engage audiences.

Consider the following tips:

Shine the spotlight on your clients’ top-performing videos and create content around them: For example, you can share behind-the-scenes or snippets about the process and people behind the popular video. It’s a great way to give your clients’ audiences a peek behind the curtain, keeping them engaged.
Ask followers about their favorite moments from your clients’ top videos and invite them to share experiences tied to the most popular content from the past year: It can help spark conversations with your clients’ followers and boost engagement.
Turn your clients’ TikTok Wrapped insights into creative and interactive polls or challenges: For instance, you can ask followers to guess which of your clients’ TikTok videos got the most likes or ask them about the trend they’d like to see your clients try in their content. Doing so gets your clients’ audiences involved, enticing them to come back for more memorable interactions.
Give your clients’ followers some love by creating a TikTok Wrapped video that includes a shoutout to their followers: You can share a heartfelt message thanking followers for their support and role in helping your clients reach their milestones and achievements on TikTok.
Use TikTok Wrapped insights to set new goals and involve your clients’ followers in the process: You can share a summary of your clients’ TikTok stats and with the goals for the upcoming year and encourage followers to share their personal milestones and objectives. It’s a great way to help your clients foster stronger connections with their TikTok followers and communities.

Additional Resources

Get more tips and tricks to help elevate your clients’ TikTok marketing efforts from these resources.

How Does TikTok Wrapped Help You Understand Audience Behavior?

A TikTok Wrapped-style summary helps you better understand your clients’ audiences by highlighting clear engagement and behavior patterns from their TikTok analytics.

Identify peak engagement times

Reviewing your clients’ TikTok Wrapped data and insights helps you determine when their audiences are most active and engaged with their content. You can leverage this information to optimize posting schedules, aligning them with peak times for maximum content visibility and audience engagement.

Understand content preferences

TikTok Wrapped highlights the types of content that resonated most with your clients’ audiences like popular sounds with relevant hashtags. The data highlights help you understand which content formats and themes appeal to your clients’ followers. You can use that information to tailor your clients’ content to their audience’s needs and interests.

Assess audience growth

TikTok Wrapped can give you insights into the growth of your clients’ followers over the past year. The insights allow you to gauge the effectiveness of your content strategy. They can also help you determine what worked well or needs improvement for your clients’ content to attract more followers.

Track viral TikTok trends

TikTok Wrapped highlights the viral moments and trends your clients’ joined throughout the year. Understanding these trends helps you develop strategies to keep your clients ahead of the curve and create TikTok content that taps into viral topics and themes.

Benchmark performance

TikTok Wrapped lets you compare your clients’ performance metrics year-over-year. It helps you set goals and benchmarks for your clients for the coming year, ensuring continuous improvement and adjustment in your TikTok content strategy.

Analyze interaction patterns

Reviewing engagement on your clients’ videos helps you identify which followers are truly interacting with their content. It lets you tailor your clients’ content to meet their audiences’ interests better while fostering a more interactive and engaged community.

Spot content gaps

TikTok Wrapped can give you a quick look into areas where your clients’ content is lacking and can be improved. For instance, you’ll know which of your clients’ TikTok videos to analyze further to determine content gaps and experiment with fresh themes or new formats to serve target audiences better.

Segment your audience

TikTok Wrapped can give you data that helps you segment your clients’ audiences based on specific criteria like where they are located, how old they are, plus how they interact with content. The segmentation allows you to create more personalized content tailored to each audience group’s behaviors and preferences. The more personalized your clients’ content, the higher their chances of engaging audiences.

Recognize loyal followers

The TikTok Wrapped insights can give you a top-level view of your clients’ most loyal and engaged followers. Understanding who these followers are helps you create content that continues to resonate with them. You’ll also know who to consistently engage to help your clients build a loyal community and following.

Measure content variety

TikTok Wrapped summarizes the various content published on your clients’ feeds for the past year. It can show you which content types performed well and which ones did not, including insights into formats and styles. Understanding this variety helps you maintain a diverse and fresh content strategy that keeps your clients’ feeds from becoming stale and continuously engages audiences.

TikTok Wrapped: Insights from top social media marketing managers and influencers

TikTok Wrapped is essentially your clients’ content marketing wins on the platform, summarized in a neat package. Learn valuable TikTok marketing insights and tips from popular social media marketing leaders and influencers below to optimize your strategies and help your clients succeed.

The Tiktok-Ification Of Social Media: What Every Business, Brand, And Creator Needs To Know by Gary Vaynerchuk
Small Business, Big Results: Understanding TikTok SEO with Brian Dean
Are You Really Building A Personal Brand On Tiktok? by Mark Schaefer
10 Things Marketers Need To Know About TikTok by Kim Garst
Mastering TikTok Ads: Everything You Need to Know to Get More Revenue From TikTok by Neil Patel
TikTok with the Best Writing Advice (No Really) by Ann Handley
The 9 Best Strategies to Grow Your Brand with TikTok by Jeff Bullas
Is Using TikTok in B2B Marketing a Waste of Time? with Rand Fishkin

What Are The Top Tips for Maximizing Your TikTok Wrapped Stats Next Year?

You can improve your clients’ next TikTok year-in-review by applying the proven strategies below. For a deeper breakdown of what fuels consistent reach, this resource on how to go viral on TikTok pairs perfectly with the strategies below.

Post consistently

Stick to a regular posting schedule to help your clients’ stay on their followers’ radars. Consistently posting can help your clients stay in their followers’ minds, amplifying their efforts to build a loyal audience and boosting engagement rates.

Go beyond posting frequently and focus more on establishing a steady rhythm your clients’ followers can anticipate. The regularity encourages audiences to check your clients’ feeds for new content, boosting TikTok profile visits and engagement opportunities.

Incorporate trending hashtags and sounds

Jump on the popularity wave of trending TikTok hashtags and sounds to increase the visibility of your clients’ videos. Stay up-to-date with what’s popular and weave them into your clients’ content. It’s a great way to keep your clients’ TikTok videos relevant and engaging while still feeling fresh. Trends can be your clients’ bridge to wider audiences, leading to more interactions and views.

Engage with audiences

Genuine engagement can be your clients’ ticket to higher engagement rates and better content performance. Reply to follower comments, join challenges, then interact with audiences through live streams. Engagement is crucial to building a loyal following and engaged community around your clients’ content.

The more you engage, the more likely followers will connect better with your clients’ brands. Essentially, personal, genuine interactions can make followers feel more invested in your clients’ TikTok content, leading to higher retention and improved growth.

Ensure optimal video quality

Quality videos facilitate more interactions, leading to better results, from more views and shares to higher conversions. Ensure your clients’ TikTok videos have the highest quality possible, with clear visuals and audio. That is why it’s important to Invest in good sound and lighting equipment, including reliable video editing tools.

Remember, audiences will be more likely to share and view high-quality content. Good production value can set your clients apart from other creators while helping them attract more attention and drive stronger engagement overall.

Collaborate with other creators

Other creators are not necessarily your clients’ “enemies.” With the right strategies, your clients can work with other creators to promote their content and widen their brand’s reach and visibility on TikTok.

Consider helping your clients partner with TikTok creators who share similar audiences. You can blend various creative styles and cross-promotion strategies to draw in followers from both communities. It’s a win-win situation since both parties get exposed to a wider audience base.

Optimize your TikTok profile

Your clients’ TikTok profiles are like their business cards. They’re the first things other users see when they visit your clients’ TikTok pages. Your clients’ TikTok profiles must be spot-on to make a good impression and encourage users to check out their content.

Include an engaging bio that clearly explains what your client is about and encourages action. If you need inspiration, these TikTok bio ideas can help you craft bios that turn profile visits into follows. Ensure your clients use a clear, high-quality profile photo that best represents their brands.

Include an engaging bio with relevant links plus any other essential elements needed for clarity and context. A well-optimized TikTok profile can give your clients that professional vibe while attracting new followers.

Throw various content types into the mix

Keep your clients’ TikTok videos fresh and exciting by mixing up content types like behind the scenes clips, tutorials, funny skits, then paying attention to what resonates most with the audience.

Content variety helps keep your clients’ content from going stale and boring audiences, encouraging more interactions.

Leverage TikTok ads

Don’t sleep on TikTok’s advertising options to promote your clients’ videos and widen their brands’ reach. Running TikTok ads can also be an effective tactic to boost your clients’ visibility and engagement.

The TikTok ads you can run for your clients include the following:

In-feed ads
TopView ads
Brand Takeover ads
Branded effects
Branded hashtag challenge
Spark ads

Investing in TikTok ads can significantly boost your clients’ reach, helping them attract new followers who may not have found their content organically.

Develop a hashtag strategy

Use a thoughtful mix of niche hashtags plus popular hashtags that naturally fit your client’s TikTok video. The right hashtag combination can get your clients’ content in front of a larger audience and drive engagement. Balance using various hashtags to maximize the visibility of your clients’ content.

You can use Vista Social’s AI hashtag generator to find relevant and trending hashtags with one click. Remember to research hashtags and update your strategy to align your efforts with audience interests and current trends. Optimizing your hashtag strategy can boost your clients’ follower count and engagement, resulting in a satisfying TikTok Wrapped.

Show Off Milestones and Memories With TikTok Wrapped Stats

TikTok Wrapped is an interactive way of celebrating creativity and sharing your clients’ achievements and activities for the past year. It can also give you deeper insights into how your clients interact with followers, helping you improve content quality while driving stronger engagement and more effective marketing efforts.

Also, to streamline your TikTok profile and content management, remember to use Vista Social. With the platform’s advanced and comprehensive features, you can put your TikTok marketing on steroids without breaking the bank.

Start your Vista Social account now to explore more of the platform’s advanced features and functionalities.

Frequently Asked Questions About TikTok Wrapped

Check out the common questions about TikTok Wrapped below.

1. How long does it take to request your TikTok data?

It can take 24 hours to a week for TikTok to process your data and make it ready for download.

2. Why can’t I see my TikTok Wrapped for 2023?

TikTok does not consistently release an official Wrapped experience every year. For now, your best bet is to use a third-party tool to get a summarized version of your clients’ TikTok stats.

3. Can you cancel a TikTok data request?

Yes. Tap the cancel button next to your requested data download, and TikTok will stop exporting the data.

4. What does TikTok data show?

TikTok data shows your client’s profile information and their posts. It includes your client’s activity information, including viewing and engagement behavior, along with DMs with other TikTok accounts.

5. Where is TikTok data stored?

According to TikTok, user data described in the platform’s What Information We Collect section is stored on servers in multiple regions, including parts of Southeast Asia and the United States.

TikTok user data protection relies on strong logical and physical security controls such as firewalls alongside restricted access systems that limit entry to authorized personnel.

6. What happens if you delete your TikTok app data?

If you delete your clients’ user data and account and uninstall the TikTok app from your devices, the platform can no longer collect data from that point on.

7. Can TikTok collect user data automatically?

Yes, TikTok can collect certain user data automatically, including the following:

Usage information
Inferred information
Technical information about users
Location information
Image and audio information
Cookies