Standing out in higher education can always be a challenge. But what’s one of the most effective strategies? Building a strong network of brand ambassadors.

So how can this help you increase the reach of your college or university? Vista Social’s Advocacy program is a game-changer. Helping you grow exponentially through passionate student ambassadors. As advocates, students, staff, and alumni can share engaging content directly from Vista Social to their social media channels. Amplifying your college or university’s message and showcasing your campus culture.

Making Content Sharing Simple and Effective

We make it super easy to share experiences, events, and achievements. Advocacy helps highlight what makes your organization special to a wider audience. When it comes to catching potential students’ eyes, authenticity is key. When current students and staff share their personal experiences and success stories, it creates genuine connections with future applicants. Potential students want to hear real stories, not just promotional material.

Building Community and Pride Through Advocacy

Utilizing student brand ambassadors creates a sense of community, pride, and involvement. When students feel they’re part of the university’s mission, they become passionate advocates for your brand. Once you’ve invited your brand ambassadors as advocates to your Advocacy program, they can easily share content to their personal networks and ultimately grow your reach and engagement.

Tracking Performance and Engagement

And not only can they share your content, they can engage with your university posts right from the dashboard. Adding likes and comments for networks such as LinkedIn, helping increase your brand reach. The best part is, you can keep track of all your advocates’ activity right from your dashboard and pinpoint what type of content catches more attention from your advocates’ audience.

Next Steps: Setting Up Your Program

Take advantage of the tools available and take your reach to the next level. Have your brand ambassadors take part of your university’s mission.

Check out this next video to see just how easy it is to set up your advocacy program with Vista Social.

Published by Russ Tan

Russell Tan is a content marketing specialist with over 7 years of experience creating content across gaming, healthcare, outdoor hospitality, and travel—because sticking to just one industry would’ve been boring. Outside of her current role as marketing specialist for Vista Social, Russell is busy plotting epic action-fantasy worlds, chasing adrenaline rushes (skydiving is next, maybe?), or racking up way too many hours in her favorite games.