Taking your agency’s potential to greater heights is no easy feat. After all, managing thousands of social media content, profiles, and clients while meeting countless deadlines can get C-R-A-Z-Y. So, what’s your social media agency to do? A time-tested solution is to leverage social media calendar tools. That’s why we’ll cover the tips and tricks […]
Author Archives: Jimmy Rodela
Ultimate Guide: How to Track Engagement on Social Media
What’s the importance of learning how to track engagement on social media, you might ask? 🤔 Imagine this… You create captivating posts for your clients. You add fun and engaging audio background, use the right video dimensions, share them at ideal times, and yet… …C.R.I.C.K.E.T.S. It’s frustrating, right? You spent time, effort, and resources creating […]
When to Automate Social Media
Social media isn’t just crucial for marketing; it’s handy for customer support and generating leads too. Using a good social media management tool can automate a lot of these tasks, saving you time and ensuring your customers get the info they’re after. But not everything can (or should) be automated. We’ve all seen examples of […]
The Biggest Instagram Updates from 2024: Features, Tips & Trends
Curious about the biggest Instagram updates of 2024? You’re not alone! 2024 has been a whirlwind 🌪️ of changes, and we’re here to break down the biggest updates to help you level up how you connect, share, and engage (and sell 😉) on the platform. From algorithm tweaks to new interactive tools, here’s everything you […]
How to Use Threads: A Guide to Getting Started and Building a Following
When Threads was launched, it became the fastest-growing app ever, with 100 million users in just 1 week. Today, with almost double the amount of users, Meta’s text-based social media platform is now focusing its efforts in keeping users engaged and active. This presents a unique opportunity for new users to dive in and make […]
TikTok Carousels: What Is It and How to Create One
Many TikTok content creators face a similar problem: trying to fit multiple photos or graphics in a single post. Previously, TikTok only allowed users to upload one image per post, forcing many creators to edit them into videos or just create multiple individual posts. Both options took extra effort and editing time. Well, TikTok has […]
Top 10 Best Instagram Editing Apps for Creators in 2024
Fun Fact: The human attention span is shrinking! According to research, the average human attention span has dropped significantly in just 15 years—from 12 seconds in 2000 to 8.25 seconds today. This result means we now have shorter attention spans than goldfish, who can focus for about 9 seconds. Because of this, Instagram content creators […]
2024 LinkedIn Updates: New Features and Trends Explored
As we continue the second half of the year, most professionals anticipate LinkedIn updates on new trends and features. LinkedIn is still one of the best social media platforms for professionals who wish to grow their linkages and establish authority in their chosen careers. With a wide range of information and opportunities, LinkedIn continues to […]
How to Use Vista Social’s AI Assistant for Custom Brand Voice Generation
It’s insanely challenging to create and maintain a consistent brand voice on social media. After all, you’d have to pay attention to every video you create, the caption you write, and every audience engagement you make—ensuring everything aligns with your brand voice every.single.time. What’s makes it even moooooore challenging is if you’re managing multiple accounts. […]
Ultimate Guide: How to Calculate Your Social Media Engagement Rate
Are you curious about the effectiveness of your social media marketing efforts? One way to measure its success is by calculating your social media engagement rate. A positive engagement rate indicates that your content is compelling enough to prompt audience interaction. This engagement can serve as a foundation or entry point strategy. By leveraging these […]