If you’re looking for reliable social media tools for automotive companies, then you’re in the right place.
Here’s the deal…
Managing your clients’ social media marketing content, profiles, and campaigns can feel like chasing a sports car on a racetrack.
Staying on top of tasks, meeting deadlines, and delivering results can get overwhelming, especially when handling hundreds of client accounts.
All this can seem impossible unless you have the right social media tools for automotive companies.
This guide covers the top social media tools to streamline your workflows, boost engagement, and deliver your clients’ expected results.
What you will learn
- What should be considered when choosing social media tools for automotive companies?
- What are the best social media tools for automotive companies?
- How can automotive companies choose the right social media tools?
What should be considered when choosing social media tools for automotive companies?
Consider the following important factors before choosing social media tools.
- Specific needs. Determine your and your clients’ needs, whether it’s post scheduling, engagement tracking, or advanced analytics. Ensure your chosen social media tools help you address those needs
- User-friendliness. Choose easy-to-use tools for faster onboarding and deployment
- Integration options. Opt for social media tools that can seamlessly integrate with your and your clients’ existing platforms, such as Customer Relationship Management (CRM) tools
- Customer support. Pick social media tools with reliable customer support to ensure prompt assistance and resolution when issues arise.
- Scalability. Your clients’ social media demands grow along with their brands. Find tools that can scale with their growth and offer advanced features as needed
[Must Read: Engaging Automotive Social Media Content Ideas]
What are the best social media tools for automotive companies?
Simplify your crucial tasks, free up more hours, and work more efficiently with the following social media tools.
Social media management platform: Vista Social
Vista Social is a social media management and optimization platform with a single hub for core tasks such as content publishing, scheduling, engagement, and analytics.
Connect your clients’ social media profiles, and you can create, customize, and schedule their automotive-centered and related posts to publish on autopilot.
You can set your preferred auto-posting schedule after creating and customizing your post using the social media publishing feature.
Don’t miss out on the platform’s AI Assistant, which can instantly generate and enhance your post’s taglines and captions.
With the social media engagement feature, you can manage and respond to all your clients’ Direct Messages (DMs), comments, mentions, and reviews directly from the platform’s Social Inbox.
[Must read: Automotive Social Media Marketing: A Comprehensive Guide]
Vista Social also streamlines content performance tracking and analysis.
The platform offers a social media analytics feature with custom and automated reports.
Vista Social offers more features, including social media listening, a link in bio tool, a content calendar, and approval workflows.
Graphic design tool: Canva
Creating visual content, such as vehicle feature videos and event announcement images, can take a lot of time and energy.
To simplify your visual content creation, designing, and editing process, use tools like Canva.
[Must read: Social Media Post Design Ideas for Social Media Marketers]
The popular graphic design tool includes customizable templates, stock images and audio and video clips, graphics, and user-friendly editing tools.
You can use Canva to create anything from banners, infographics, animations, and other visual content for your clients’ social media posts.
The tool offers pre-designed social media post formats and sizes to ensure your content fits the platform’s required dimensions and resolutions. You can also customize the image format and sizes accordingly.
Canva also offers Brand Kits (Pro version) that you can build to ensure consistency in logos, colors, brand fonts, icons, graphics, and imagery across each client’s social media content.
You can set up brand templates that you can easily customize and use for new posts (or branded posts for a single social media campaign).
Video editing and marketing software: Animoto
Create engaging videos for your clients’ automotive social media campaigns and content strategies using Animoto.
The video maker lets you create your clients’ videos in minutes. It features a drag-and-drop tool, professional templates, a music library, captions and text overlays, aspect ratio options, and real-time preview.
You can use Animoto to create various social media videos, such as:
- Video ads that highlight your clients’ latest car models, events, and promotions
- Customer testimonials featuring satisfied buyers with their purchased vehicles or services
- Educational content, such as how to wash your car correctly or maintenance tips videos
- Brand story videos that share the story behind your clients’ brands
- Exclusive offers or special event promotion and announcement videos
With Animoto, you can create social media videos quickly and get them in front of audiences, helping drive engagement and conversions.
Social media contest and giveaway tool: Rafflecopter
Spark audience interest and excitement to boost engagement by running social media contests for your clients.
For instance, you can run a contest with brand merchandise, free maintenance services, and test drive experiences as prizes.
Creating your client’s contest or giveaway is pretty straightforward with Rafflecopter.
Start a new contest and enter the basic details, such as the contest name and duration.
Include other information on what participants can win and set the entry options or what they must do to be eligible to win.
Rafflecopter lets you customize your widgets and add colors and logos to match your clients’ brand styles.
When you’re done creating the contest, share the Rafflecopter link across your clients’ social media channels, including their websites and email newsletters.
Once the contest ends, the tool allows you to randomly choose winners, which you can announce on your clients’ social media pages.
Podcast platform: Spotify for Podcasters
Use Spotify for Podcasters to create, edit, grow, and monetize your clients’ podcasts.
You can leverage the tool to manage and grow your clients’ podcasts and share them across social media.
The tool lets you:
- Record and edit high-quality video and audio via the Riverside recording platform integration
- Record high-quality audio or video with locally saved files to eliminate lagging
- Publish and share the podcast across your clients’ social media and streaming channels
- Remove background noise and edit words based on transcripts using Riverside’s advanced AI post-production features
[Must read: AI Video Tools to Boost Your Social Media Efforts This 2024]
With Spotify for Podcasters, you can help clients create and distribute podcasts on automotive industry insights, customer stories, and automotive expert collaborations.
[Must read: Content Distribution Strategies: Tips, Tools, and Tricks]
Weaving podcasts into your clients’ social media content strategies can engage their audiences, build brand authority, and drive interest in their automotive services and products.
QR Code Generator: Uniqode’s QR Code Generator
Uniqode’s QR Code Generator is a versatile tool that helps automotive companies enhance their social media marketing by seamlessly connecting offline and online experiences.
Automotive brands can create dynamic QR codes that link to promotional campaigns, exclusive offers, video testimonials, product demonstrations, or virtual showroom experiences. By incorporating QR codes into social media posts, stories, or advertisements, companies can provide audiences with direct access to valuable content and interactive experiences.
How automotive companies can use Uniqode’s QR Code Generator:
- Generate QR codes leading to vehicle-specific landing pages, allowing potential buyers to book test drives or access detailed specifications instantly.
- Promote auto expos, dealership events, or product launches by adding QR codes to social media visuals, inviting users to register or learn more.
- Encourage satisfied customers to share their experiences by scanning QR codes, directing them to review platforms or video testimonials.
- Link QR codes to 360-degree vehicle views, virtual showroom experiences, or interactive maintenance guides for an immersive digital experience.
- Boost conversions by offering time-sensitive deals or financing options, accessible directly via QR codes.
- Capture leads by directing users to sign-up forms, surveys, or contest entries.
With real-time tracking and analytics, automotive marketers can measure the effectiveness of their QR code campaigns, optimize performance, and refine their social media strategies.
How can automotive companies choose the right social media tools?
Find the best tools that streamline, simplify, and supercharge your social media management and marketing tasks to deliver excellent results to your clients.
Whether you publish automotive-related posts or run contests, your chosen tools should make your life as a social media manager easier.
Choose tools like Vista Social, which has advanced and essential social media management optimization features.