The key to staying on-brand and connecting with your clients’ followers is simple: A social media style guide. The style guide ensures that all content and interactions consistently reflect your clients’ brand identities, boosting brand awareness, recognition, and engagement. However, a social media style guide doesn’t just pop out of nowhere. You must understand your […]
Author Archives: Jimmy Rodela
How to Become a LinkedIn Top Voice: Comprehensive Guide
Imagine your client getting the LinkedIn Top Voice badge—now that can be a game-changer for their business. The moment they earn that shiny badge, doors open, and opportunities flow. It’s more than just a badge; it means they’re recognized for kickstarting meaningful conversations, inspiring their audience, and positioning themselves as the experts everyone turns to. […]
Social Media Handles: How to Pick And Create One
Social media handles are the gateway to your clients’ online presence. Think of them as digital name tags; a catchy, one-of-a-kind handle not only grabs attention but also sets the stage for your clients’ brand personality. You see… That’s why you need to give social media handles some careful thought—as opposed to just using whatever […]
Social Selling Explained: w/ Techniques and Benefits [2025]
Let me guess: You want to help your clients see their sales skyrocket, don’t you? I mean, everyone loves a good rising sales graph. It’s good for your clients since it shows their business is growing. And it’s good for you since your clients will want to continue working with you. You see, that’s why […]
Must-Have Instagram Planning Tool For Your Agency
Planning your clients’ Instagram marketing campaigns can be brutal… …if you don’t know what you’re doing, that is. This is completely logical when you consider it. Instagram planning covers many areas, from creating a content strategy to tracking performance metrics. The process becomes even more chaotic when managing hundreds of clients with different social media […]
The Best Social Media Customer Service Tools in 2025
Why is using reliable software crucial for effective customer support on social media? Firstly, managing support from a single platform, rather than juggling multiple sites, helps to reduce overwhelm. This approach streamlines your process, boosts productivity, and allows for faster responses and solutions to inquiries. But that’s just the beginning. The real challenge lies in […]
How to Start a Successful Brand Ambassador Program
Curious about how certain brands cultivate dedicated fans who enthusiastically promote them on social media? Three words: Brand ambassador program. An effective brand ambassador program transforms your most loyal fans into your brand’s biggest cheerleaders to amplify your message and drive engagement. So, how exactly do you start a winning brand ambassador program? Let’s find […]
3 Employee Advocacy Program Examples worth Following
You and I both know the importance of employee advocacy programs… First, it helps make your relationships with your employees ‘stickier’ and more meaningful. You make them feel valued and that you got their backs. Second, it’s good for your business since your employees tend to become brand ambassadors and champion your cause. They’ll refer […]
Key Employee Advocacy Strategy That Boosts Brand Visibility
J.W. Marriott, Jr. once said, “Take care of your employees, and they’ll take care of your customers.” This statement holds undeniable truth. When employees feel valued and appreciated, their performance improves. This results in enhanced customer service, heightened diligence in their work, and proactive contributions to business growth out of gratitude. That’s why implementing a […]
How to Build an Employee Advocacy Plan: Step-by-Step Guide
Don’t jump in blindfolded. Establish a carefully crafted plan before running an employee advocacy program. Not having an employee advocacy plan is just crazy. It’s like going to war without a plan of attack, leading to defeat 100%. Yikes! That is why you need a plan to guide your employee advocacy efforts, from identifying goals […]