Are you sick and tired of spending countless hours creating social media content, only for it to be ignored?
Sigh…
It’s frustrating, isn’t it?
No matter how great the content you create for your clients, there’s a huge chance it’ll only be ignored given the millions of content pieces published on the internet daily.
That is why your clients need a content distribution strategy.
An effective content distribution approach ensures your clients’ content reaches the right audiences, engages them, and helps them achieve their marketing goals.
Continue reading to uncover the tips, tricks, and tools for nailing your content distribution strategies and amplifying your clients’ reach and impact.
What you will learn
- What are content distribution strategies?
- Why content distribution strategies are important
- Tips and tricks for developing content distribution strategies
- Best tools to implement content distribution strategies
- Develop winning content distribution strategies
What are content distribution strategies?
Content distribution strategies are planned approaches or tactics for sharing, promoting, and amplifying content across various channels to reach and engage target audiences.
The strategies can include the following:
- Choosing the right content distribution platforms
- Determining the best methods, times, and frequencies to share content for maximum visibility and impact
- Developing promotion techniques to get content in front of target audiences
Why content distribution strategies are important
A solid content distribution strategy is crucial for the following reasons.
- Improves content visibility. A content distribution gameplan helps ensure your clients’ content reaches the right audiences—people most likely to be interested in and engage with the content
- Boosts engagement. A content distribution strategy includes the right platforms and posting schedules that are sure to drive interactions, comments, and shares
- Streamlines workflows. A content distribution approach means you have a roadmap for publishing and sharing content efficiently and effectively
- Supports content and overall marketing objectives. A well-developed strategy gives focus and direction to your clients’ content distribution efforts
Tips and tricks for developing content distribution strategies
Start building effective content distribution strategies for your clients’ campaigns with the best practices below.
Know who you are creating content for
Effective content distribution strategies involve ensuring the right audiences see your clients’ content.
So, who are these right audiences?
Generally, these are the people your clients want their content to reach. They can be ideal customers, followers, or subscribers.
What do your clients’ target audiences love? What are their pain points? What content makes them laugh?
Create detailed personas and tailor content to each client’s target audience.
Use multiple channels
Don’t put all your eggs in one basket; diversify your clients’ content distribution channels.
Leverage a mix of email newsletters, blogs, podcasts, and social media platforms.
Diversifying content distribution platforms helps widen your clients’ reach and engagement.
Repurpose content
Save time and effort by repurposing still relevant and valuable content.
Repurpose your clients’ top-performing content pieces into various formats.
For example, you can turn a blog post into an infographic, a blog series into a podcast, or About Us information as branded Instagram content.
Work smarter, not harder. 😉
[Must read: How to Use Instagram Branded Content]
Stick to a regular content publishing schedule
Keep your clients’ audience engagement momentum going by consistently posting content.
Leverage reliable tools such as a content calendar app to keep you organized and your content posting on schedule.
Content calendars also help you plan weeks or months of content so you won’t have to scramble to create and push out social media content, articles, email newsletters, etc.
[Must read: 6 Months of Social Media Content Ideas in Under 60 Minutes]
Use analytics to guide your strategy
Track your clients’ content distribution efforts to know what’s working and what needs refining.
It can also help you pinpoint the strategies you should scrap to avoid wasting resources.
Leverage the data and insights to tweak and improve your clients’ content distribution strategies to improve results.
Test and learn
ABT: Always Be Testing.
Conduct A/B testing on your clients’ headlines, publishing times, distribution channels, and other content elements to assess which gets the best responses from audiences.
Learn from the results and continue iterating to keep your clients’ content distribution strategies on point and their audiences engaged.
Best tools to implement content distribution strategies
Content distribution requires the best tools to ensure efficient workflows and effective strategy implementation.
The tools below can help you seamlessly deploy your clients’ content distribution strategies.
Vista Social for social media content distribution
Vista Social is a leading social media management platform that streamlines key tasks, from content publishing and distribution to analytics and reporting.
The platform simplifies creating, customizing, and scheduling posts for auto-publishing on your clients’ linked social media profiles.
The intuitive social media publishing feature includes a media library and Canva integration.
It also has a collection of User-Generated Content (UGC) that you can use to supplement your clients’ posts.
Use the AI Assistant in the Publisher to generate post descriptions and hashtags or improve your captions.
Other Vista Social features that streamline and supercharge your social media content distribution efforts include the following:
- A social media analytics feature to track and measure key metrics to determine the effectiveness of your clients’ content distribution strategies
- A content calendar to plan, develop, view, access, and manage all your clients’ published, scheduled, and drafted posts
- A link in bio tool called Vista Page that lets you create landing pages to house your clients’ brand and product information, conversion tools, and other content
Trello for ecommerce content distribution
Plan and develop your clients’ ecommerce marketing content with Trello.
The features of the project management and collaboration platform can help you easily plan, manage, and track your clients’ content distribution projects.
You can leverage Trello for the following tasks:
- Organizing your clients’ content distribution plans on various boards for each client, platform, or campaign
- Creating a list to outline the various stages of your client’s content distribution process
- Creating Cards for each client’s content that include relevant information and associated tasks
- Color coding cards and content based on priority, type, and status for easy tracking and management
- Setting due dates on cards to stay on top of content publishing deadlines
Mailchimp for email content distribution
Automate sending marketing and communication emails, such as newsletters, to your clients’ contacts with Mailchimp.
You can leverage the marketing automation platform to do the following tasks:
- Segmenting your clients’ email contacts to ensure you’re targeting the right audiences
- Creating automated workflows that are crucial to your clients’ email content distribution strategies, such as drip campaigns for lead nurturing
- Scheduling emails to send at optimal times for maximum engagement
- Streamlining your clients’ other marketing and content distribution efforts by integrating Mailchimp with other tools and platforms
Develop winning content distribution strategies
Having a solid content distribution strategies can be your clients’ ticket to social media success.
Use the time-tested tips and the tools shared in this guide to ensure the right audiences see your clients’ content, spark engagement, and drive meaningful results.
Leverage Vista Social for effective and efficient content distribution strategy implementation.