Author Archives: Jimmy Rodela

You and I both know the importance of employee advocacy programs… First, it helps make your relationships with your employees ‘stickier’ and more meaningful. You make them feel valued and that you got their backs. Second, it’s good for your business since your employees tend to become brand ambassadors and champion your cause. They’ll refer […]

J.W. Marriott, Jr. once said, “Take care of your employees, and they’ll take care of your customers.” This statement holds undeniable truth. When employees feel valued and appreciated, their performance improves. This results in enhanced customer service, heightened diligence in their work, and proactive contributions to business growth out of gratitude. That’s why implementing a […]

Don’t jump in blindfolded. Establish a carefully crafted plan before running an employee advocacy program. Not having an employee advocacy plan is just crazy. It’s like going to war without a plan of attack, leading to defeat 100%. Yikes! That is why you need a plan to guide your employee advocacy efforts, from identifying goals […]

Running a successful employee advocacy campaign is no easy feat. You need to stay on top of a bazillion things, like giving your advocates access, creating content, and promptly responding to engagements. Without reliable employee advocacy tools to assist in managing your campaigns, you risk getting overwhelmed and potentially missing crucial tasks essential for the […]

You can turn your employees into brand ambassadors with a carefully executed employee advocacy program. Considering your employees’ insider information and familiarity with your company, it makes perfect sense to leverage their authentic voices to boost your brand’s credibility and win new customers. That’s why it’s crucial to have a solid understanding of how to […]