Planning your clients’ Instagram marketing campaigns can be brutal…
…if you don’t know what you’re doing, that is.
This is completely logical when you consider it.
Instagram planning covers many areas, from creating a content strategy to tracking performance metrics.
The process becomes even more chaotic when managing hundreds of clients with different social media profiles and campaigns.
So, how do you simplify your agency’s Instagram planning process and avoid being buried under tasks?
The solution is a reliable Instagram planning tool.
With dependable planning software, you can get clarity in your list of to-dos, set priorities, set automations, and pretty much make your life so much easier.
In this guide, we’ll walk you through several Instagram planning tools you can leverage.
What you will learn
- What is an Instagram planning tool?
- Why do you need an Instagram planning tool?
- Vista Social: Your ultimate Instagram planning tool
- Choose the best Instagram planning tool for your agency
What is an Instagram planning tool?
An Instagram planning tool is a platform or software that helps users develop, plan, and manage content across multiple IG accounts.
The tools usually include dedicated features to streamline and simplify tasks, such as:
- Content creation, scheduling, and posting
- Visualizing your clients’ posting schedule
- Sorting and saving relevant hashtags
- Working with team members to develop content and strategies
- Tracking your clients’ Instagram content performance
Essentially, an Instagram planning tool is an all-in-one hub that helps you plan and manage your clients’ content efficiently and effectively.
Why do you need an Instagram planning tool?
Using an Instagram planning tool offers many benefits for busy agencies like yours, including the following perks.
Improved efficiency
An Instagram planning tool helps your team schedule client posts weeks or months in advance.
This way, your team isn’t scrambling to create and publish your clients’ content last minute.
You’ll gain back a lot of time and effort, which your team can use to focus more on brainstorming and more critical tasks, such as developing strategies to monetize your clients’ IG profiles.
[Must read: How to Monetize Instagram in 2024: Tips, Policies, Timelines]
Better team collaboration
A robust Instagram planning software can streamline your team’s workflows and communication.
Most planning tools provide a central hub where team members can view planned content, provide feedback, and make real-time changes.
The features help ensure alignment across your team and clients for more efficient and cohesive workflows.
Ensure regular posting
IG planning tools help your team stay on schedule and regularly churn out content.
Many Instagram planning tools offer content scheduling and auto-publishing, so your team doesn’t need to post content manually and miss deadlines.
Easy hashtag management
Besides the actual content, you must also find and plan the hashtags for your clients’ Instagram posts.
After all, the right hashtags can increase the discoverability and reach of your clients’ posts and profiles, boosting audience engagement opportunities.
[Must read: Instagram Profile Tips: How to Optimize Your Instagram Bio]
Instagram planning platforms with hashtag features simplify finding and saving hashtags for easy access and use across your clients’ relevant posts.
Vista Social: Your ultimate Instagram planning tool
Vista Social is a one-stop-shop platform for managing all your clients’ social media profiles, content, engagement, and more.
The platform’s standout features include Instagram management tools for business.
The tools make planning, developing, and scheduling for Instagram and other social media content a breeze.
Below are the key features that make Vista Social an excellent Instagram planning tool.
Visual Instagram Planner
Visually organizing and planning your clients’ IG feed posts, Reels, and Stories has never been easier with Vista Social’s Visual Instagram Planner.
Open the Instagram Planner from the left-hand main menu.
You’ll see your media library on the left, a preview of your client’s previously published and upcoming posts at the center, and a list of upcoming scheduled posts on the right.
Drag and drop media to the center or move the posts around to re-arrange them.
You can also drag and drop the items under Post schedule to re-order your client’s upcoming scheduled Instagram feed posts, Stories, or Reels.
You can edit your client’s scheduled posts from the Visual Planner by clicking the edit icon for each post and editing the captions, hashtags, schedules, etc., accordingly.
[Must read: 120+ Best Instagram Reels Hashtags for Agencies]
Click Save when you’re done.
Post scheduler
Vista Social lets you create and schedule in-feed images, carousel photos and videos, Reels, and Stories (with Business Profiles) for auto-posting.
Choose your client’s linked Instagram profile and open the social media publishing tool.
Upload your client’s image or video, add a caption, hashtags, links, mentions, and more, and customize the post.
Handy tip: Use the AI Assistant to generate engaging IG post descriptions and hashtags or refine your captions.
You can even save the generated or tweaked captions for future reference and use.
Set an auto-publishing schedule when you’re done.
Vista Social will also recommend optimal posting dates and times based on your client’s previous engagement data.
Content calendar
Using Vista Social’s content calendar, you can easily plan, develop, manage, and boost your clients’ scheduled, published, and draft Instagram posts (and other social media content).
[Must read: Instagram Drafts: How to Save/Find/Delete Drafts on IG]
Generate and share a calendar link to share the content calendar with your teams (and clients) and ensure everyone is on the same page and schedule.
Post approval workflows
Getting internal and client approval is critical to Instagram planning.
Vista Social can automate this process with post approval workflows.
Create your workflow by naming your steps, adding the team members or clients who will approve each step, and assigning the workflow to the designated user.
You can see the assigned workflows with the posts for review in your content calendar.
Reviewers can add notes and reject or approve the posts accordingly. Approved posts will appear as scheduled posts in your content calendar.
You can use the content calendar’s filtering options to find posts by status quickly.
Other Vista Social features that you can leverage for seamless Instagram planning include the following:
- A social media listening tool to understand what people say about your clients’ brands and use the insights to develop and plan your content strategy
- A hashtag tool to find relevant and trending hashtags for your clients’ posts easily
- Social media analytics and reporting features to track and measure content performance and shape and inform your clients’ Instagram content and marketing approaches
Choose the best Instagram planning tool for your agency
Ensure efficient and effective Instagram planning with the right tool.
Choose a software that has the capability to supercharge your agency’s efforts to level up your clients’ Instagram marketing and engagement game.
Don’t miss out—create your FREE Vista Social account now.