Instagram Stories have changed how brands connect with their audience. Instead of needing a beautifully curated feed 100% of the time, these disappearing photos and videos give brands the chance to be a bit messy—and consumers love that. Many brands, big or small, treat Stories as an afterthought. However, it’s a huge missed opportunity. Stories […]
Author Archives: Russ Tan
How to Use Snapchat for Business: Everything You Need to Know
Your competitors are already reaching Gen Z where they actually hang out—and that’s Snapchat. With 932 million monthly active users and more than half of them using Snapchat every single day, this platform isn’t just for disappearing selfies anymore. Instead, it’s where younger audiences discover brands, make purchasing decisions, and engage with content that feels […]
29 Must-Have Digital Marketing Tools for Your Brand
Your marketing stack is a mess. You’re juggling twelve different tabs, forgetting passwords, and wondering why your campaigns still aren’t hitting their targets. Here’s what nobody tells you about digital marketing tools: having more doesn’t make you better. Having the right ones does. The best digital marketing tools work together smoothly. They save you time […]
LinkedIn for Business: How to Create & Grow Your Company Page
Your competitors are closing deals while you’re still deciding if LinkedIn for business is worth your time. Here’s the reality: LinkedIn isn’t just another social platform. It’s where decision-makers hang out, research solutions, and actually want to hear from businesses. LinkedIn connects you directly with professionals who have buying power and hiring authority. Users are […]
Instagram Friends Map: What Is It & How to Use It
Instagram just rolled out a brand new feature that’s getting a lot of attention—the Instagram Friends Map. The map lets you see where your friends last used the app, find cool location-tagged content, and share your own location with people you trust. Think of it as Instagram’s version of Snapchat’s Snap Map, but with its […]
How to Master Facebook Marketing: Proven Strategies That Drive Results
Remember when everyone said Facebook was dying? That younger generations were abandoning it for TikTok and Instagram? Well, the data tells a different story—and if you’ve been sleeping on Facebook marketing, you’re leaving serious money on the table. Facebook remains the world’s largest social network with over 3 billion monthly active users. That’s not a […]
How to Create a Winning Instagram Marketing Strategy
Picture this: You’re scrolling through Instagram and stop dead in your tracks at a gorgeous flat lay of coffee and pastries. Before you know it, you’re googling the nearest location of that café you’d never heard of five minutes ago. This is the power of Instagram marketing done right. Most businesses treat Instagram like a […]
Instagram SEO: How to Optimize Your Profile for Maximum Discoverability
Instagram is much more than just a photo sharing app now. It’s become a legitimate search engine people use to find things they want to buy and learn about. More and more people are using Instagram to search for information and brands, just like they use Google. With that in mind, it’s no wonder the […]
7 Best AI Writing Tools To Transform Your Content Creation
Content creation is tough work—you need to be fast but still create quality content. Whether you write blog posts, social media captions, or marketing copy, creating lots of engaging content can feel overwhelming. That’s why AI writing tools have become essential for modern marketers. These tools are changing how creators work, offering powerful solutions that […]
12 Evergreen Content Examples Worth Stealing
Most businesses create content that dies after a few days. But smart marketers create evergreen content examples that drive traffic for years. Parse.ly studied their top 100 sites and found something interesting—over half of these sites get more than 5% of their page views from evergreen content. This makes evergreen content one of the best […]