Think you know what your audience really thinks about your brand? Think again. In 2025, we’re drowning in user-generated content, but 70% of customer purchase decisions are based on emotional factors and only 30% on rational factors. Social media sentiment analysis has become the secret weapon for understanding how people feel about your brand. It’s […]
Author Archives: Russ Tan
Buffer vs Hootsuite vs Vista Social: Which is Right for You in 2025?
Social media moves fast—your tools need to keep up. When comparing Buffer vs Hootsuite vs Vista Social, it’s no longer just about scheduling posts; it’s about finding a platform that can scale with your strategy in 2025. Today, over 5.17 billion people use social media worldwide, and the social media management market is projected to […]
How Can Social Media Listening Increase Customer Advocacy?
What if your customers became your biggest brand advocates—organically? Understanding how social media listening can increase customer advocacy is key to tapping into real-time conversations, identifying trends, and responding effectively to customer needs. In a world where trust in traditional advertising is declining, word-of-mouth and customer recommendations have become more powerful than ever. Turning casual […]
What is a Good Engagement Rate on Social Media? Guide for Startups
Measuring your startup’s social media success isn’t just about follower count—it’s about engagement. But what is a good engagement rate on social media, and how can you tell if your brand is performing well? Cracking this metric can feel like decoding a secret formula. After all, engagement isn’t just likes or shares; it’s a mix […]
7 Mistakes to Avoid for Faster Threads Follower Growth
If you’re trying to grow in Threads but it feels like you’re stuck, you’re probably making at least one of these seven mistakes. And let’s be real here, just one could be enough to kill your momentum. Stick around because I’ll show you exactly how to fix them fast and start growing. Let’s get into […]
A Simple Introduction to Social Media Analytics and Intelligence
Imagine trying to grow your brand on social media without knowing what’s working and what’s not—it’s like driving blindfolded. That’s where social media analytics and intelligence come in. These tools help businesses track performance, understand audience behavior, and refine their strategies based on data, not guesswork. And the numbers prove just how crucial this is. […]
US TikTok Ban: What It Means for Brands and Creators
Imagine waking up to find that the platform where you’ve built your brand, connected with millions, and generated significant revenue is no longer accessible. This is the reality facing TikTok’s 170 million U.S. users as the US TikTok Ban looms, driven by national security concerns. The US TikTok Ban could have a seismic impact on […]
The Role of NFTs in Social Media Branding in 2025
Imagine owning a unique digital collectible that not only boosts your brand’s visibility but also fosters loyalty among your followers. In 2025, NFTs in social media branding are transforming how brands engage their audiences, offering exclusivity and deeper community connections. Brands are increasingly using NFTs as digital assets to reward loyal followers, drive engagement, and […]
Instagram Takeover Tips: How to Host a Successful Takeover
Ever wondered how brands keep their Instagram fresh and exciting? An Instagram takeover is one of the best ways to do it. This strategy lets a guest—like an influencer, expert, or even an employee—run your account for a set time. They bring in new content, fresh ideas, and a different perspective that keeps your audience […]
How to Make Money on TikTok: Easy, Yet Proven Strategies
Did you know that TikTok was projected to generate $18.5 billion in advertising revenue? With over 1.4 billion monthly active users, TikTok has become a lucrative platform for creators and businesses alike. Whether you’re an influencer, a small business owner, or just starting out, understanding how to make money on TikTok can unlock countless opportunities […]