If you’re trying to grow in Threads but it feels like you’re stuck, you’re probably making at least one of these seven mistakes. And let’s be real here, just one could be enough to kill your momentum. Stick around because I’ll show you exactly how to fix them fast and start growing. Let’s get into it.

Mistake 1: Forgetting Who Matters

You’re posting, but do you actually know who you’re posting for? If you don’t, your content is just noise. To fix this, start engaging. Ask questions, reply to comments, and track what people actually interact with.

Pay attention to your most shared post. That’s what your audience wants more of. And don’t forget, when you post matters. Find the best times when your audience is actually online, not just when it’s convenient for you, which brings me to mistake number two.

Mistake 2: Posting Whenever You Feel Like It

Consistency wins every time. Schedule that’s actually sustainable. Maybe it’s three times a week, maybe it’s daily, just make sure you can keep up. B create content so you’re not scrambling last minute. And use a scheduling tool like Visit Social to make sure your posts go out even when life gets busy.

Mistake 3: Ignoring Visuals

Let’s be honest, text-only posts? Nobody’s stopping for those. Eye-catching images, GIFs, and memes? That’s what makes people stop scrolling. But here’s the thing: bad visuals are just as bad as no visuals. Use tools like Canva, CapCut, or Pixel Art to create posts that actually look good. And if you want to streamline the process, Visit Social’s Canva integration lets you design and schedule in one place.

Mistake 4: Not Engaging with Your Audience

You want followers, but are you even talking to the ones you already have? Engagement isn’t just replying to comments, it’s starting conversations. So ask questions, react to people’s posts, give shout outs. The more active you are, the more visible you become. And if managing messages feels overwhelming, use Visit Social’s inbox to keep all your interactions in one place and never miss an opportunity to connect.

Mistake 5: Ignoring Trending Topics

If you’re only posting about what you think is interesting, you’re missing out on free exposure. Trends can sky rocket your reach, but only if you jump on them early. Stay updated with what’s trending on X, Instagram, and TikTok. Follow key influencers in your niche and use tools like Google Trends or Visit Social’s social listening. Here’s the pro move: add your own spin. Don’t just copy trends, make sure they are relevant to your audience.

Mistake 6: Not Using Hashtags Correctly

Hashtags make your content discoverable, but throwing in random ones, that’s a waste. Use relevant hashtags that actually match your post. If you’re stuck, Visit Social’s free hashtag generator can give you optimized suggestions in seconds. More reach, less guessing.

Mistake 7: Not Checking Your Analytics

And lastly, mistake number seven: Not checking your analytics. Posting without tracking what’s working is like throwing darts in the dark. Analytics tell you what’s resonating, what’s flopping, and where your audience is most engaged. Key metrics to watch: growth rate (are you actually gaining followers?), engagement rate (are people interacting or just scrolling past?), last but not the least, best-performing content (what’s getting the most shares?). If you’re not tracking these, you’re just guessing and guessing doesn’t grow brands.

Take Action with the Right Tools

Look, growing on Threads doesn’t have to be hard. You just need the right strategy. Visit Social makes it easy with post scheduling, analytics, and engagement tools so you can focus on what actually matters, creating content people love. Now, be honest, which mistake have you been making the most? Drop a comment below. And if you’re ready for more insider growth hacks for Threads, check out this next video. See you there.

Published by Russ Tan

Russell Tan is a content marketing specialist with over 7 years of experience creating content across gaming, healthcare, outdoor hospitality, and travel—because sticking to just one industry would’ve been boring. Outside of her current role as marketing specialist for Vista Social, Russell is busy plotting epic action-fantasy worlds, chasing adrenaline rushes (skydiving is next, maybe?), or racking up way too many hours in her favorite games.