While your social media strategy depends on your specific niche and target audience, Facebook is a great platform to be on. With roughly 2.91 billion monthly active users, a business page on Facebook is vital for every progressive brand today. Moreover, in the era of digitalization and the peak of popularity of social media, for small […]
Category Archives: Recommendations
15 Social Media Ideas to Make Your Feed Shine
Social networks are not just “branches” of your website. Their primary purpose is direct communication with followers. And to accomplish this, you need to fill them with the right content. It should be engaging, interesting, and unusual. As we move into 2022, photos of a cat are not enough to close the project’s business objectives. […]
Uncover Insights from Your Silent Fans to Craft a Successful Social Media Content
Success in marketing begins with a clear understanding of the target audience’s needs. You will not create perfect content before figuring out whom you are doing it for. Follows, likes and shares tell us a lot about what exactly resonates with your target audience, but it is still not a complete picture. You could have […]
Best social media tools that every startup needs in 2022!
You had a fantastic idea and have created a sustainable business plan around it, but getting the word to spin around about your products and services across the market and people might be arduous. You already know how significant social media is for raising brand awareness, generating more leads, and ultimately converting more customers. Today […]
Holiday Instagram Captions for Every Industry to Boost Engagement
If you’re looking to improve your Instagram marketing strategy, it’s time to discover the top holiday Instagram captions for every industry to boost engagement and inspire action. A study by Rival IQ uncovered that the average engagement rate across all industries on Instagram is 1.60%. To put this into perspective, Twitter and Facebook see an average engagement […]
Customer Criticism on Social Media: How Brand’s Should Respond in 2022
Customer criticism in inevitable in today’s digital world. With thousands of customers connected to your social media accounts, negative comments are unavoidable. And although you may not want to follow up on these messages, you could hurt your business more by not responding. Why You Should Respond to Online Reviews Not replying to customer reviews […]
The Value of Social Media in Multichannel and Omnichannel Marketing
It is quite a surprise when you view a product you quite liked on a website, then log onto your social media account for your daily binge and there that item you liked is displayed on your feed, at 10% off! Or you go into a store and buy something thinking you will go back […]
Top 8 Social Media Security Practices to Feel Safe Online
With the increased popularity of social media for business communications, safe social networking topic has become highly relevant. The information we share becomes the desired object of fraudulent transactions, blackmail, litigation, and illegal actions for data theft. Every day the number of attacks on social media accounts is growing. According to the EY Global Information Security […]
Understanding Your Audience: How You Can Take a Data-Driven Approach to Understand Your Brand Audience?
When you’re creating a brand, it’s important to have a firm understanding of your target audience. However, simply relying on intuition or assumptions can often lead to inaccurate results. A data-driven approach can help you to better understand your audience and create messaging that resonates with them. There are a variety of different ways to […]
The Best Times to Post on Social Media in 2021
Your customers already spend a lot of time on social networks and interact with brands and businesses through social media channels. And if you still do not communicate with your audience via Facebook, Twitter, Instagram, Pinterest, or YouTube, you will lose your clients’ loyalty sooner or later. Discover the best times to post on social media […]