Proven Ways to Boost Social Media Traffic this 2024

Increasing your clients’ social media traffic is key to boosting conversions and sales.  It’s simple: The higher your clients’ social media traffic, the more opportunities to convert followers into paying customers.  The catch is that driving traffic from your clients’ social media channels to their websites, landing pages, and other relevant content isn’t always easy.  […]

Reach vs Impressions: What’s the Difference

Reach vs impressions—crucial social media marketing metrics, but what do they mean? Why bother knowing their differences? Understanding reach helps determine if your clients are expanding their audience, and impressions tell you how often their content gets viewed.  The two metrics can give you a clearer view of the effectiveness of your clients’ social media […]

Why Online Review Management is Crucial to Brand Success

In this fast-paced digital landscape, online review management has never been more essential. Did you know that 93% of consumers say online reviews influence their purchasing decisions?  A single review can shape your brand’s reputation, impacting everything from customer trust to sales. Yet, many businesses overlook this vital aspect of their digital presence, risking negative […]

Future-Proof Your Google Business Profile for Local Search

Ready to launch your local business into the future?  With local search evolving at warp speed, ensuring your Google Business Profile (GBP) is shipshape is more critical than ever. The recent Google Search API leak has spilled the beans on over 14,000 factors that influence search rankings.  Buckle up as we dive into how to […]