If your target audience consists mainly of representatives of Generation Z and young millennials, building your brand’s presence on TikTok is a reasonable strategy. Within only a few months of launching internationally in 2017, TikTok has become one of the fastest-growing apps worldwide and a global viral phenomenon. Moreover, the app’s popularity keeps growing – in January […]
Category Archives: Digital Marketing
How to Always Create Relevant Social Media Content
We live in an amazing time: digital marketing is becoming an integral part of our lives. The continuous evolution of information delivery methods, improved technologies, and new users’ involvement open up new opportunities for businesses daily. When hunting for leads in the virtual market, you will probably encounter content marketing. Creating relevant social media content […]
How to Get Clients on Facebook (A Guide for Agencies)
As a digital marketing agency, learning how to get clients on Facebook shouldn’t be a big “a-ha” moment. After all, you of all companies should have an arsenal of creative ways to do lead generation. Knowing how to get clients for digital marketing should be a given. But the thing is, what we do best […]
How to Find Clients on LinkedIn (A Guide for Agencies)
Sometimes, learning how to find clients on LinkedIn is like throwing spaghetti against a wall. You just wing it and see what sticks. However, every self-respecting digital marketing agency knows that a “spray and pray” approach to lead generation is far from reliable. And if you want to survive, you need to know how to […]
The Value of Social Media in Multichannel and Omnichannel Marketing
It is quite a surprise when you view a product you quite liked on a website, then log onto your social media account for your daily binge and there that item you liked is displayed on your feed, at 10% off! Or you go into a store and buy something thinking you will go back […]
Digital Agencies: How to Get Clients for Digital Marketing in 2023
Do you want to learn how to get clients that need digital marketing services? If you answered “yes,” then you’re in the right place. In this guide, we’ll cover several tried and tested methods that marketing agencies can use to win new clients. What you’ll learn: Client getting system for digital marketing agencies How to […]
Importance of Influencer Marketing on Instagram
You can’t downplay the importance of influencer marketing. It is arguably one of the most effective strategies brands can use to promote their content, products, and services on Instagram. In fact, 60 percent of marketers reported that influencer marketing content performed better than brand-created content. The statistics highlight the effectiveness of influencer marketing. The best […]
Top 8 Social Media Security Practices to Feel Safe Online
With the increased popularity of social media for business communications, safe social networking topic has become highly relevant. The information we share becomes the desired object of fraudulent transactions, blackmail, litigation, and illegal actions for data theft. Every day the number of attacks on social media accounts is growing. According to the EY Global Information Security […]
Understanding Your Audience: How You Can Take a Data-Driven Approach to Understand Your Brand Audience?
When you’re creating a brand, it’s important to have a firm understanding of your target audience. However, simply relying on intuition or assumptions can often lead to inaccurate results. A data-driven approach can help you to better understand your audience and create messaging that resonates with them. There are a variety of different ways to […]
UTM Tracking and URL Shortening for Social Media Marketing
While social media marketers use their own practices and approaches, they all strive to monitor the performance results. They analyze the results of advertising, sales, and any other content on the website. Evaluation of the links shared on social media is an essential step here. As a rule, links have a practical purpose, mainly since […]