With the increased popularity of social media for business communications, safe social networking topic has become highly relevant. The information we share becomes the desired object of fraudulent transactions, blackmail, litigation, and illegal actions for data theft. Every day the number of attacks on social media accounts is growing. According to the EY Global Information Security […]
Category Archives: Digital Marketing
Understanding Your Audience: How You Can Take a Data-Driven Approach to Understand Your Brand Audience?
When you’re creating a brand, it’s important to have a firm understanding of your target audience. However, simply relying on intuition or assumptions can often lead to inaccurate results. A data-driven approach can help you to better understand your audience and create messaging that resonates with them. There are a variety of different ways to […]
UTM Tracking and URL Shortening for Social Media Marketing
While social media marketers use their own practices and approaches, they all strive to monitor the performance results. They analyze the results of advertising, sales, and any other content on the website. Evaluation of the links shared on social media is an essential step here. As a rule, links have a practical purpose, mainly since […]
Instagram’s Holiday Season Guide 2021: The Latest eCommerce Trends
Instagram’s holiday season guide is officially here! Consumers’ shopping habits have completely transformed since the start of the pandemic in 2020 and the 2021 holiday shopping season will be no exception. We have been isolated for almost two years and this has completely changed everyone’s buying behavior with most people turning to online shopping for […]
The Best Times to Post on Social Media in 2021
Your customers already spend a lot of time on social networks and interact with brands and businesses through social media channels. And if you still do not communicate with your audience via Facebook, Twitter, Instagram, Pinterest, or YouTube, you will lose your clients’ loyalty sooner or later. Discover the best times to post on social media […]
Instagram Location Stories: Boost Your Audience Engagement
The popularity of Instagram videos confirms a long-term trend associated with the growing importance of visual content. The published video increases brand awareness, establishes an image and creates a mood. Instagram Stories is a feature that allows uploading photos and short videos up to 15 seconds long that disappear after 24 hours. The developers position stories as […]
Best Questions to Ask on Instagram Story to Engage Followers [2025]
Are you looking for the best questions to ask on Instagram Story so you can engage your followers better? We got you covered. The IG Story questions in this guide are designed to help you: Generate loads of audience engagement Get more followers Grow your brand visibility And increase your leads and sales Strengthen your […]
Instagram Automation: What Is it? Tips to Boost Engagement [2025]
Smoother than Morgan Freeman’s narration voice… That’s how slick your campaigns will run if you leverage Instagram automation. Automation allows you to save time by avoiding repetitive tasks, giving you the bandwidth for more meaningful, high-level tasks. In this guide, we’ll show you Vista Social in action—one of the best IG tools for automation. But […]
5 Ways to Improve Your Brand’s DEI (Diversity, Equity & Inclusion)
Today, it is not enough for a brand to be remarkable and make bright, memorable campaigns. The audience expects from companies at least a clear position on current social issues, and at most — active participation in their solution. Inaction and silence are no longer options for companies. The lack of a formulated position on […]
Your Complete Guide to Hiring a Social Media Manager
There are currently over 4 billion social media users worldwide and this number is growing, according to the industry reporting site, Datareportal. This is a huge market and one that any business would want to take advantage of. The potential to access this market lies in your ability to break through the noise and capture […]