One of the major by-products of the COVID-19 pandemic is that businesses are having to get used to uncertainty around their abilities to open. Some companies have already had to close, open and close again multiple times, and so it’s no surprise that a lot of business owners are coming to terms with uncertainty. One […]
Category Archives: Digital Marketing
How Often Should You Post on Social Media in 2022?
As a social media user, there are various reasons why you post and want to keep posting consistently. It’s either you want to increase your brand awareness, increase your popularity, drive traffic to your website or sell/promote a product or service. But if you haven’t yet wondered, “how often should you post on social media?” […]
5 Key Benefits of Twitter for Business
Twitter is the leading online newspaper of the 21st century. Millions of daily tweets and retweets are news worldwide from all spheres of life. The message’s author can be anyone, from a schoolboy to the president. On Twitter, the user can find out about everything. But, what about Twitter and business? Today we all understand […]
How Businesses Can Manage Multiple Instagram Accounts
Visual content remains an essential part of the marketing strategy. And Instagram promotion provides an excellent opportunity to create visual associations with the brand that will work for many years. Some brands can boast multiple product lines, numerous locations, and various target audiences. That is when it is worth talking about managing multiple Instagram accounts […]
How to Enhance Your Instagram Branding
The Instagram audience has crossed the mark of 1 billion monthly active users. Among the registered accounts are thousands of profiles of brands, manufacturers, stores, and companies providing services. The principle “if you create an Instagram account — you get targeted traffic” no longer works. There is only one way to attract attention to a business […]
How to Build a Successful Multi-Location Review Management Strategy
Company reviews reflect the customer’s impression of the transaction and the quality of the company’s service. If customers successfully get what they want, it is an effective way to increase brand loyalty, encourage repeat purchases, and ultimately help your company grow. The matter is that your customers already know what they want from your brand, […]
Top Tips to Help You Analyze Your Twitter Followers
Being able to keep your audience interested is more important than amassing lots of followers. To motivate your audience to engage, you must publish material that speaks to them emotionally. Uncover lots of details about the people who are already following you by looking at your Twitter followers. A lot of emphasis is put on […]
7 Steps to Build a Winning Video Marketing Strategy for Social Media
We live in the era of various types of digital marketing, which denote a narrow specialization in promotion technologies. Video marketing is one of them. With the growing popularity of video streaming platforms, video content is becoming more and more in demand and effective as a marketing strategy. As of 2020, 83.3% of internet users in the […]
Things To Learn About Pinterest Search Trends And the Future of Retail Post-COVID
Many customers and brands are still trying to figure out what the “natural order of things” is after Covid-19. From maneuvering quarantine procedures to staying on top of changing consumer habits to reconciling manufacturing problems, retailers have seemed to have their work cut out for them in recent years. No master plan exists for bouncing […]
A Marketers guide to Reddit: Authenticity and your Audience
In 2021, Reddit was a force to be reckoned with and the stats give evidence of the platform’s popularity and growth. The total number of posts went up 19% to 366 million, the total comments on the platform went up 12% to 2.6 billion and the total upvotes on posts went up 1% to 46 […]