The Instagram audience has crossed the mark of 1 billion monthly active users. Among the registered accounts are thousands of profiles of brands, manufacturers, stores, and companies providing services. The principle “if you create an Instagram account — you get targeted traffic” no longer works. There is only one way to attract attention to a business […]
Category Archives: Digital Marketing
How to Build a Successful Multi-Location Review Management Strategy
Company reviews reflect the customer’s impression of the transaction and the quality of the company’s service. If customers successfully get what they want, it is an effective way to increase brand loyalty, encourage repeat purchases, and ultimately help your company grow. The matter is that your customers already know what they want from your brand, […]
Top Tips to Help You Analyze Your Twitter Followers
Being able to keep your audience interested is more important than amassing lots of followers. To motivate your audience to engage, you must publish material that speaks to them emotionally. Uncover lots of details about the people who are already following you by looking at your Twitter followers. A lot of emphasis is put on […]
7 Steps to Build a Winning Video Marketing Strategy for Social Media
We live in the era of various types of digital marketing, which denote a narrow specialization in promotion technologies. Video marketing is one of them. With the growing popularity of video streaming platforms, video content is becoming more and more in demand and effective as a marketing strategy. As of 2020, 83.3% of internet users in the […]
Things To Learn About Pinterest Search Trends And the Future of Retail Post-COVID
Many customers and brands are still trying to figure out what the “natural order of things” is after Covid-19. From maneuvering quarantine procedures to staying on top of changing consumer habits to reconciling manufacturing problems, retailers have seemed to have their work cut out for them in recent years. No master plan exists for bouncing […]
A Marketers guide to Reddit: Authenticity and your Audience
In 2021, Reddit was a force to be reckoned with and the stats give evidence of the platform’s popularity and growth. The total number of posts went up 19% to 366 million, the total comments on the platform went up 12% to 2.6 billion and the total upvotes on posts went up 1% to 46 […]
How Twitter Verification Works in 2022
Nothing makes a person or brand more beautiful on social media than having a verification checkmark next to the account name. If you have an account on Twitter, you have seen this blue icon associated with various accounts. Twitter verification is confirmation of the account’s authenticity. The verification checkmark means Twitter has verified the account, […]
How long should social posts be? Try this social media character counter
We have all spent hours crafting the content for that perfect post, only to start creating the post on platform and whoa, ‘over the character limit’ displays when you have pasted only half of your copy. It’s true for every platform and real for every social media manager, social media platforms have character limits. They […]
10 Stats Proving That Social Media Drives Business Growth
We love a good statistic, both in spite and because of the fact that they can be interpreted differently by different people. As George Canning said, “I can prove anything with statistics except the truth.” There’s also the old joke that goes something like, “89% of statistics are totally made up.” The thing to remember […]
6 Stats for Social Media Marketers in the Software Industry
Social networks have not spared any company that wants to use all available channels to communicate with the target audience. Therefore, social media retain the status of a must-have for any modern business, and the software industry is no exception. IT solutions and services are not the most straightforward and engaging content to distribute through […]