The saying “the bigger, the better” doesn’t apply to social media anymore—especially when it comes to content. Long-form videos once dominated, but short-form video has now become the preferred format for audiences. In fact, surveys show that 78% of consumers prefer short-form videos when searching for products, proving just how powerful this format has become. […]
Category Archives: Instagram
How to Create a Winning Instagram Marketing Strategy
Picture this: You’re scrolling through Instagram and stop dead in your tracks at a gorgeous flat lay of coffee and pastries. Before you know it, you’re googling the nearest location of that café you’d never heard of five minutes ago. This is the power of Instagram marketing done right. Most businesses treat Instagram like a […]
How to Use Instagram Highlights to Elevate Your Brand Story
Ever wondered how to make your best stories work harder for your brand? That’s where the power of Instagram highlights comes in. Highlights allow you to save Stories beyond the usual 24-hour limit, turning them into evergreen content that sits right below your bio, one of the first things visitors see. With over 500 million […]
Instagram Reels Cover: Best Practices to Boost Engagement
An Instagram Reels cover is the very first impression people get of your content, even before they hit play. On Instagram, first impressions don’t start with captions or hashtags—they start with visuals. How your content looks at a glance determines whether people tap or scroll past. Before they even start watching your content, users are […]
Instagram SEO: How to Optimize Your Profile for Maximum Discoverability
Instagram is much more than just a photo sharing app now. It’s become a legitimate search engine people use to find things they want to buy and learn about. More and more people are using Instagram to search for information and brands, just like they use Google. With that in mind, it’s no wonder the […]
How to Use Instagram Reels for Sales: Your Guide to Driving Conversions
If you’re stuck wondering, “How do I actually sell with short videos?” learning how to use Instagram Reels for sales might be the game-changer you need. Reels can often feel like a content hamster wheel. You post on your Insta feeds, rack up some views… but the sales? Crickets. The good news? With the right […]
TikTok vs. Instagram: Which Is Better for Your Brand Strategy?
With short form video becoming all the rage across algorithms and social media strategies alike, many brands are wondering what the best platform to use is: TikTok vs Instagram. TikTok now has about 1.59 billion monthly active users, while Instagram leads with over 2 billion monthly active users worldwide, making them two of the most […]
How to Manage Instagram Live Comments in Real Time with Vista Social
How to manage Instagram Live comments without losing your mind? That’s the million-dollar question. Because let’s be real, running a live session while fielding a comment storm of questions, emojis, and the occasional troll is NOT a walk in the park. The good news is that you don’t have to do it alone (or wish […]
How to Get Your Business Verified on Instagram on 2025: A Guide
Did you know that over 88% of consumers crave authenticity when it comes to brands and businesses? Whether you’re a startup, influencer brand, or an established company, verification is the one credible push that your profile needs to stand out. From algorithm boosts to customer trust, verification can unlock major growth opportunities. If you’re wondering […]
Instagram DM Automation: The Complete Guide
Are you tired of constantly missing your DMs on Instagram? Instagram DM automation can be your lifesaver. Keeping up with every message, reply, and customer question can feel like a full-time job, especially when you’re a small team handling hundreds (or even thousands) of client accounts. This is where Instagram DM automation comes in handy. […]