If you think learning how to perform social media sentiment analysis is daunting, think again. Reading between the lines of your clients’ likes, comments, and shares helps you uncover what audiences really feel about their brands, which is essential to successful social media marketing. But here’s the kicker—social media sentiment analysis doesn’t have to be […]
Category Archives: Social Media
How to Measure Employee Advocacy? 10 KPIs for Businesses
Did you know employee-shared content gets 8X more engagement than corporate posts? That’s the power of employee advocacy! When employees promote your brand on social media, it boosts visibility, builds trust, and strengthens company culture. But here’s the catch—how do you measure employee advocacy effectively? Tracking the right KPIs is key. Without clear metrics, you […]
10+ Best Social Media Listening Tools To Try in 2025
Are you really listening to your customers—or just hearing the noise? In 2025, social media conversations shape brand reputations, trends, and buying decisions. Businesses that fail to leverage social media listening tools risk falling behind. The most successful brands don’t just post content—they track mentions, analyze sentiment, and uncover insights that drive smarter strategies. With […]
10 Social Media Sentiment Analysis Strategies for 2025
Most people get social media sentiment analysis strategies wrong—and it shows. Sure, sentiment analysis gives you a glimpse into how people really feel. But it’s what you do with that insight that separates the good from the great. So, how do you actually make it work for you? This blog is your cheat code. Inside, […]
Social Media Management Consulting: How to Win Clients in 2025?
According to Forbes, uncertain regulations, market volatility, and digital threats are among the top concerns of companies in 2025. As the social media world evolves—with unpredictable algorithms, AI-driven features, and endless content trends—businesses struggle to stay ahead. While brands acknowledge the power of social media, many lack the time or expertise to navigate its complexities—making […]
Unique Vertical Video Marketing Strategies to Boost Engagement
If your videos are missing the mark, it’s time to flip the script by turning to vertical video marketing strategies. Vertical videos can be great for engaging social media audiences and amplifying your clients’ marketing strategies. The catch? It takes more than posting videos in a vertical format to get audiences to view, like, comment, […]
What Is Social Commerce: w/ Tips, Tools, & Examples
Psst! Did you know you can turn your clients’ social media pages into profitable online shops? It’s true, and it’s entirely possible with social commerce. Weaving social commerce into your strategy helps clients provide seamless shopping experiences and memorable customer interactions while boosting their brand reach and revenue. However, before implementing your strategies, you must […]
Social Media Monitoring vs. Social Media Listening
Are you still unsure when to use social media monitoring vs social listening? You’re not alone. While social media monitoring and listening sound similar, they’re not the same. Monitoring is about keeping tabs on the what—mentions, hashtags, likes, and shares. On the other hand, listening dives into the why. What drives your clients’ audiences to […]
What is The Future of Employee Advocacy?
Does the future of employee advocacy look bright for your brand, or is it struggling to gain traction? Your employees can be a treasure trove of brand ambassadors just waiting to be unlocked. However, to really make the most of their potential, they must go beyond simply giving your brands a social media shoutout (and […]
13 Influencer Analytics to Boost Your ROI (Free & Paid)
Influencer analytics give your campaigns a performance edge. Without a solid way to measure impact, it’s easy to get lost in a sea of likes, shares, and comments. Surface-level engagement is often misleading—and that’s where analytics tools come in. These tools help you cut through the noise and focus on what really matters: the metrics […]