Most advice on finding your target audience reads the same way. Build a persona, list some demographics, and picture your ideal customer sipping a latte somewhere. That’s marketing-101, and it’s not the question a social media manager is asking. Finding your audience on social media is a more answerable problem than that. The platforms and […]
Category Archives: Social Media
How to Create Your Social Media Content Pillars
You can recognize a brand you love within a post or two, before the logo even loads. That kind of instant familiarity comes from showing up the same way, again and again, around a few clear themes. Those themes are your social media content pillars. This guide covers how to choose them, keep them consistent […]
2026 Social Media Holiday Calendar: A Strategic Guide for Brand SMMs
Pull up any 2026 social media holiday calendar and you’ll find hundreds of dates, sorted by platform and labeled with varying levels of urgency. They’re comprehensive, and they’re also all essentially the same document. A list annotated with moments you “shouldn’t miss,” with no guidance on how a brand social team is supposed to prioritize […]
Social Media Updates to Know in 2026 (Updated Monthly)
Part of your job as social media manager is to stay on top of platform and industry updates so you can make changes to your strategy accordingly. But there are a million different resources telling you a million different things. So we’ve put together this (always up-to-date) roundup of every social media update you need […]
Social Media Algorithm 101: Understanding What Performs Well
You spend an hour recording a Reel, nail the hook, post it at the perfect time, and it gets 200 views. Meanwhile, a random cat video from a brand new creator with less than 1,000 followers hits two million overnight. That’s the social media algorithm deciding who gets seen and who gets buried, and in […]
How to Create a Successful SaaS Social Media Marketing Strategy
Selling software isn’t like selling shoes. Nobody scrolls through a LinkedIn feed and impulse-buys a project management platform. Instead, the sales cycle stretches across weeks or even months, the buying decision typically involves four or five stakeholders who each care about completely different things, and the moment a customer signs up is only the beginning […]
How to Build Brand Awareness: 15 Key Strategies
When you think coffee, your mind probably goes straight to Starbucks or Dunkin’. Band-Aid and Kleenex have become so well-known that people use the actual brand names for the products themselves. And “google” is now a verb in the dictionary literally meaning to look something up on the Google search engine. This is brand awareness […]
What Is a Marketing Funnel & How Does It Work
Most brands are better at creating content than they are at thinking about who that content is actually for. Posts go out, engagement happens (or doesn’t), and the metrics get reported without anyone really asking whether the content is doing the right job for the right person at the right point in their decision-making. That […]
The Complete Social Media Demographics Guide for 2026
Choosing the right platform for your brand isn’t about guessing. It’s about knowing exactly where your audience spends their time and how they behave when they get there. But here’s the challenge: demographics shift every year. The audience that dominated one platform a couple of years ago may have migrated somewhere else by now. Age […]
Social Media Marketing for Restaurants: Your Must-Have Strategy
You spent months perfecting your menu. Your team nails every dinner service. But when the Friday night rush doesn’t come, the problem probably isn’t your food. The problem is that no one knows you exist, because your restaurant isn’t showing up where diners are actually looking. And where are they looking? Their phones. A Toast […]