Measuring your startup’s social media success isn’t just about follower count—it’s about engagement. But what is a good engagement rate on social media, and how can you tell if your brand is performing well? Cracking this metric can feel like decoding a secret formula. After all, engagement isn’t just likes or shares; it’s a mix […]
Category Archives: Social Media
What is Share of Voice and How to Measure it Accurately?
How much of the market conversation does your brand actually own? Studies show that brands with a higher Share of Voice (SOV) can boost their market share—gaining up to 0.5% for every 10% increase in SOV. Understanding what is share of voice can give you the insights needed to outshine the competition and strengthen your […]
Social Media Sentiment Analysis Dashboard: Tips & FAQs
Keeping track of what people think about your clients’ brands has never been easier with a social media sentiment analysis dashboard. Decoding customer sentiment can feel like cracking an encrypted code. After all, you need to track each mention or comment and its sentiment, which can be a juggling act when handling multiple clients and […]
The Evolution of Social Media Algorithms: A 2025 Guide for Digital Marketers
Social media algorithms are constantly evolving, shaping how content is ranked, displayed, and engaged with. The evolution of social media algorithms has led platforms like Facebook, Instagram, and TikTok to adjust their systems to improve user experience and keep people engaged. As a result, organic reach has declined, With over 5.24 billion social media users […]
Social Media Inbox Management Tools & Tips for 2025
Handling countless messages, DMs, and comments doesn’t have to feel like herding cats anymore with the right social media inbox management tools. Keeping up with every social media interaction can be overwhelming, especially when managing hundreds of client profiles. You want to engage authentically, but the sheer volume makes it a never-ending struggle. The good […]
How to Manage Social Media Accounts for Multiple Clients? 7 Principles
Struggling to juggle multiple social media accounts for different clients? How to manage social media accounts for multiple clients involves balancing brand voices, coordinating approvals, and maintaining engagement—all without losing efficiency. Without a clear system, the process can quickly become overwhelming. To be successful, you need organization, efficiency, and consistency. A well-structured workflow ensures smooth collaboration, […]
A Simple Introduction to Social Media Analytics and Intelligence
Imagine trying to grow your brand on social media without knowing what’s working and what’s not—it’s like driving blindfolded. That’s where social media analytics and intelligence come in. These tools help businesses track performance, understand audience behavior, and refine their strategies based on data, not guesswork. And the numbers prove just how crucial this is. […]
How to Get Verified on YouTube: w/ Requirements & Steps
We kid you not when we say you can learn how to get verified on YouTube in a few easy steps. The truth is that vying for visibility in a sea of YouTube content is no easy feat. After all, the platform is overflowing with millions of content from various brands, creators, and individual users, […]
How Generative AI is Shaping Social Media Content Creation in 2025
Ever wondered how 76% of marketers use generative AI? In 2025, it’s their go-to for basic content creation. This powerful tool is changing how content is created. From writing posts to designing images and videos, AI now produces high-quality content that feels just like it was made by humans. For social media, AI is becoming […]
Adapting to Privacy-First Social Media Marketing in 2025
Have you ever felt like businesses know way too much about you? You’re not alone—63% of internet users think companies aren’t clear about how they use personal data. And here’s the kicker: almost half of people will cut ties with a brand if they don’t feel their privacy is respected. That’s why privacy-first social media […]