Competitive intelligence is the process of gathering and reviewing information related to a competitor’s strengths and weaknesses. A journey into competitive intelligence can help you gain a better understanding of a competitor’s positioning in the market, especially if their offering is similar to yours. Competitive analysis and information gathered through competitive intelligence can also identify relevant market […]
Monthly Archives: July 2023
[INTERNAL] Brand Advocate [EDIT]
A brand advocate is a person who actively supports and promotes a brand or product on social media or through word-of-mouth. Who are brand advocates? Brand advocates are typically loyal customers who have had positive experiences with a brand and are agreeable to share their experiences with others. Why are brand advocates important? Brand advocates […]
[INTERNAL] Business Objective [EDIT}
Business objectives are the specific and measurable results companies hope to upkeep as their organization grows. Entrepreneurs and business leaders must track performance in every part of their business to make sure they’re moving in the right direction. Business objectives act as a compass for the company, dictating how the organization should allocate strengths, weaknesses and […]
[INTERNAL] Brand Style Guide [EDIT]
A brand style guide, also known as a brand guide or brand book, is a document that outlines the visual and stylistic elements of a brand. Why should brands have a style guide? A brand style guide establishes consistency and cohesiveness in a brand’s messaging and visual identity. It provides guidelines on how the brand […]
How to Create a Poll on Facebook: A Complete Guide [2024]
If your Facebook marketing strategies show abysmal results, leaving your clients’ audiences uninspired and disengaged, you need to learn how to create a poll on Facebook. Time and again, seasoned social media managers use Facebook polls to breathe life into their marketing campaigns. It’s versatile, easy to run, and doesn’t require much time to implement. […]
How to Add a Collaborator on Instagram: Complete Guide
Learning how to add a collaborator on Instagram is dead easy. And in this guide, we’ll show the exact steps to do it. 🙂 The best part is we’ll give you more info on what exactly a collaborator is, why adding a collaborator is important, creative tips and ideas for Instagram collab posts, and so […]
Celebrating Our Mid-Year Innovations in Social Media Management 2023
The year 2023 has been a powerhouse of innovations in social media management. At Vista Social, we’re proud to be leading this transformation. As the digital landscape rapidly evolves, it’s no longer enough to simply keep up with the trends. That’s why innovation matters now more than ever. But our commitment goes beyond technology. We […]
[INTERNAL] Brand Authenticity [EDIT]
Brand authenticity on social media refers to how genuine, honest, and transparent a brand or individual comes across in their online interactions. Authenticity means being true to one’s core values and beliefs, and openly communicating them to the online community. Authenticity creates trust, fosters deeper connections with the audience, and ultimately, strengthens a brand or […]
[INTERNAL] BeReal [EDIT]
BeReal is a social networking platform that advocates for real-time, unfiltered content sharing. Every day, at a randomly selected time, BeReal alerts users to capture and upload a photo within two minutes. BeReal: A Social Platform Advocating Authenticity BeReal stands as a unique social platform prompting users to share content in real-time. Each day, at […]
[INTERNAL] Algorithm [Ready]
Social media algorithms use a set of rules to organize and display content to users. These algorithms are crafted to heighten user involvement by assessing elements such as content relevance, user interaction, and the recency of posts. Why are Social Media Algorithms Important? The essence of these algorithms is their capability to tailor each user’s […]