Monthly Archives: July 2023

Every day, the average adult watches more than 5 hours of video. More and more every day, younger generations are replacing standard television channels and cable with streaming services. These solutions allow them to customize their entertainment experience. From Netflix to Hulu, streaming is everywhere – including on your social channels. When platforms like Twitter and […]

A key performance indicator (KPI) is a main measurement of performance used to track goals and quantify outcomes. How to Measure KPIs Without bench-marketing efforts, it’s harder to measure success. Follow these five steps to measure KPIs: 1. Set Business Goals Before going through the process of collecting data and analyzing KPIs, you must have a […]

Instagram is a valuable addition to many social media marketing campaigns – particularly for highly visual brands. However, companies need to know how to take advantage of the Instagram algorithm if they want their content to appear at the top of the news feed. In 2016, Instagram tweaked the algorithm to prioritize engagement and timeliness. In […]

Influencer marketing is a method of social media marketing of promoting and selling products or services through individuals, or influencers, who are capable of driving action from your target audience. Influencers who share the values of a brand and their customers can bridge the gap between the two entities. Although influencer marketing is highly popular today, it […]

An influencer is a content creator in your niche or industry with sway over your target audience. Influencers have specialized knowledge, authority or insight into a specific subject. Their pre-existing presence in a niche makes them a useful launching pad for brands in search of credibility. 85% of marketers engaged in influencer marketing in 2017 […]

An Instagram Comment is one of the two ways that people interact with the content they see on Instagram. The other option is to like the post. Comments are often a more sought-after form of engagement for Instagram marketers, influencers and brands. While anyone can leave a like by double-tapping a photo, a comment is a […]

In Successful Instagram marketing, visuals are key. The photos that you publish will attract followers, highlight your unique personality and show off the human side of your business. However, just because Instagram is a visual platform doesn’t mean that your own words won’t count too. The text you place next to your post gives context […]

Inbound marketing is an advertising methodology focused on creating valuable experiences for customers. The idea is that by supplying your audience with meaningful moments, you’ll give them a compelling reason to keep coming back to your brand. Buyers make decisions based on their emotions. When you attract potential customers to your brand through valuable and relevant […]

Instagram Highlight covers are images used to label Instagram Highlights. If you aren’t familiar with Instagram Highlights, they are essentially Instagram Stories that have been saved to a user’s profile. Highlights are unique because they are accessible beyond the 24-hour story expiration date. Instagram Highlight covers are located at the bottom of your Instagram profile, so they […]