You’ve been posting consistently, putting real effort into your content, and watching your like counts climb. Then one day, you notice the numbers are slipping. Posts that used to pull in hundreds of likes are barely cracking double digits, and you cannot figure out what changed. If this sounds familiar, you’re not alone. Dropping likes […]
Monthly Archives: April 2026
555+ Snapchat Username Ideas: Cool & Trendy Names + Tips
If you’re looking to make a splash on Snapchat, the first order of business is coming up with the right Snapchat username for your new account. It might make sense to simply use your business name, but if you’re looking to be a little more creative or use your Snapchat account in a broader strategy, […]
How to Recover Deleted Messages on Instagram: 4 Ways
You’re going about your day when a ping on Slack from your support team tells you they can’t find a message on Instagram from a customer who had some valid concerns about your product. Surely it’s just a glitch, right? You tell them to refresh the app or log out and back in, only to […]
How a B2B Startup Turned LinkedIn Into Its #1 Lead Source
Most B2B marketing teams know how important LinkedIn is, but don’t necessarily carve out the time necessary to make it work for them. Instead, the platform becomes a place to repost a webinar, announce a product launch, or leave a few comments on industry posts. But Vector treats LinkedIn like an engine. In our latest […]
Influencer Marketing: How to Build a Strategy for Your Brand
Nobody scrolls Instagram hoping to get advertised at. They’re there for the food pics, the workout videos, the creators they’ve been loyally following for years, and the drama—which is exactly why the smartest brands stopped interrupting the scroll and started showing up inside it through influencers their audience already trusts. Influencer marketing has grown from […]
Brand Safety on Social Media: How to Protect What You’ve Built
When Apple released its iPad Pro “Crush” ad in 2024, they had spent months on the concept. A hydraulic press compressing paint, instruments, cameras, and books into a sleek new device. The team saw a metaphor for everything the iPad could do. Their audience, however, saw a tech company destroying the things creatives love. Within […]
Instagram Lead Generation: Bring in Real ROI With Social
Instagram has 3 billion monthly active users, many of whom follow at least one business. If you manage social for a brand or agency, that audience is already there, already scrolling, and already primed to engage. The harder question is what happens after they engage? Does that attention turn into a contact, a conversation, or […]
Social Media Marketing for Restaurants: Your Must-Have Strategy
You spent months perfecting your menu. Your team nails every dinner service. But when the Friday night rush doesn’t come, the problem probably isn’t your food. The problem is that no one knows you exist, because your restaurant isn’t showing up where diners are actually looking. And where are they looking? Their phones. A Toast […]
How to Share a Reel to Your Story (& Why You Should)
As a social media manager, you want allllll the tricks to getting more reach in your toolkit. And here’s one that you definitely should be trying. I mean, think of it like this. You’ve just spent hours filming and editing the perfect Reel. You’ve really hit the nail on the head with this one, and […]
Brand Reputation: What Is It & Why It Matters
There are a million old sayings about reputation: “It takes twenty years to build a reputation and five minutes to ruin it.” “A good reputation is more valuable than money.” “Reputation is like fine china: Once broken it’s very hard to repair.” And honestly, all of these relate to brand reputation as well. It takes […]