You can recognize a brand you love within a post or two, before the logo even loads. That kind of instant familiarity comes from showing up the same way, again and again, around a few clear themes. Those themes are your social media content pillars. This guide covers how to choose them, keep them consistent […]
Monthly Archives: June 2026
Introducing Advanced Social Listening: Track Trends Around Your Brand, Industry, and Keywords
Available now in Vista Social, on all plans. Access it from the Listening menu in your workspace sidebar. Today we’re launching Advanced Social Listening, a new layer of Vista Social that keeps watch on the conversations that move your business, starting with the one you can least afford to miss: the one about you. When […]
18 Canva Hacks for Better Social Media Designs
You’ve probably scrolled past a carousel on Instagram and thought “Sheeesh! That looks clean. They must have a designer.” Or seen a LinkedIn post with perfect typography and subtle brand colors and wondered how they pulled it off. Then you open Canva, pick a template, and somehow your version looks like a rough draft next […]
2026 Social Media Holiday Calendar: A Strategic Guide for Brand SMMs
Pull up any 2026 social media holiday calendar and you’ll find hundreds of dates, sorted by platform and labeled with varying levels of urgency. They’re comprehensive, and they’re also all essentially the same document. A list annotated with moments you “shouldn’t miss,” with no guidance on how a brand social team is supposed to prioritize […]
13 Best AI Video Tools for Social Media Marketers in 2026
There is a gap in most social media teams right now. Algorithms on TikTok, Instagram Reels, and YouTube Shorts reward consistent, high-volume video output. Most social teams are running with one to three people responsible for content across multiple platforms. Closing that gap through traditional production alone is structurally impossible, which is exactly why AI […]
14 Best AI Content Creation Tools for Social Media (2026)
You can draft a week of captions in the time it takes to make coffee now. That part of social media work got easy. What didn’t get easy is everything that happens after the caption: Finding a visual that fits Turning it into something that moves Resizing it for four platforms Getting it scheduled before […]
AI Image and Video Generation Are Now Live in Vista Social
Today, I’m proud to announce that AI image generation and AI video generation are now live in Vista Social. You can now seamlessly generate images from a prompt (i.e., “create a photo of a soccer team celebrating a goal”), then easily refine through natural language (i.e., “change the jersey to yellow” or “make this for […]
Social Media Updates to Know in 2026 (Updated Monthly)
Part of your job as social media manager is to stay on top of platform and industry updates so you can make changes to your strategy accordingly. But there are a million different resources telling you a million different things. So we’ve put together this (always up-to-date) roundup of every social media update you need […]
40 Instagram Story Ideas to Boost Engagement (+ Real Examples)
Instagram Stories sit at the very top of each user’s home feed, it drives more direct interactions than the feed, and it resets every 24 hours. Brands that show up in it consistently build the kind of familiarity that feed posts alone can’t replicate. Brands that don’t leave a gap their more active competitors are […]