If you want to turn your clients’ social media pages into lead-generating spaces, you need link in bio tools.
Trust me.
You and your clients will miss out B-I-G time if you don’t leverage the power of link in bio tools to boost social media traffic and sales.
There’s just one catch—choosing the right tool can be challenging with all the available options online.
The good news is that we saved you from the headache by rallying the top 15 link bio tools.
In other words, we researched each link in bio tool’s key features, pricing, and unique value and put everything together in this guide so you don’t have to.
What you’ll learn
- What are link in bio tools?
- Why use link in bio tools?
- What crucial link in bio tools features should you look out for?
- Top 15 link in bio tools to boost traffic and engagement
- Why choose Vista Social as your link in bio tool
- FAQs about link in bio tools
- Find the right link in bio tools for you
What are link in bio tools?
Link in bio tools are apps or solutions that help you make the most of the links allowed in most social media profiles, such as TikTok and Instagram.
Must read: How to Put a Link in TikTok Bio to Drive Traffic And Sales
The tools include customizable mini landing pages that can house your relevant links, conversion tools, lead-generation content, and more.
Why use link in bio tools?
Leveraging link in bio tools to optimize your clients’ social media profiles offers the following benefits.
- Brand consistency. Customizable link in bio pages provides a space that reflects and reinforces your clients’ branding
- Multiple traffic channels. A link in bio acts as a portal that easily transports other users to conversion-related pages, including your clients’ blog posts, landing pages, promotional pages, and product pages
- Access to actionable insights. Many link in bio tools include built-in analytics that help you track link performance and adjust your strategies accordingly
- Enhanced user experience. A link in bio gives your clients’ followers easy access to crucial links and pages. It helps reduce friction while improving the user experience and satisfaction
- Facilitates quick updating. With link in bio tools, you can quickly update links in the landing pages without constantly replacing your clients’ bio URLs, This is perfect for time-sensitive promotions and campaigns
What crucial link in bio tools features should you look out for?
When choosing a link in bio tool, check for the following essential features.
- Customizable landing pages. Ensure your chosen link in bio tool allows you to design landing pages to match your clients’ brand aesthetics. Ideally, opt for tools with customizable templates and easy-to-use styling options
- Allows multiple links. Choose a tool that lets you add multiple links to your clients’ websites, blog posts, and other relevant pages
- Easy updating. A ink in bio tool that makes changing or updating links a breeze is great, especially when running time-sensitive campaigns
- Includes social media integration. Link in bio tools with social media platform integrations allow audiences to seamlessly go from your clients’ Instagram or TikTok profiles to their other social media pages with a few clicks
- Mobile-responsive. Most social media traffic comes from mobile users, making it crucial to use a link in bio tool with mobile-friendly landing pages and interfaces
- Supports visual media. Ensure a more engaging and interactive link in bio page by choosing tools that support videos, images, GIFs, and more
- Offers Search Engine Optimization (SEO) features. Tools with SEO capabilities can improve the visibility of your clients’ link in bio pages on search engines, which can boost traffic and conversions
- Includes third-party integrations. Consider using link in bio tools that integrate with your clients’ marketing software, such as their ecommerce platforms or email marketing platforms
- Provides reliable security features. Ensure your chosen tool has security measures to protect your clients’ links and user data that it handles
Top 15 link in bio tools to boost traffic and engagement
Take your pick from the leading link in bio tools below.
1. Vista Social
Vista Social is a sophisticated social media management platform. It offers a range of awesome features, including content scheduling and publishing, analytics, engagement management, and a link in bio tool.
The platform’s Vista Page feature is a comprehensive link in bio tool with customizable mini-websites and landing pages that you can easily design to match your clients’ brands.
Essential link in bio tool features
- Easy-to-use customization options, such as beautiful themes, template blocks, layouts, and an option to use your clients’ own domains
- Various integrations, including calendars, forms, images, payments, videos, and other lead generation tools
- Seamless link performance tracking and analysis using Vista Social’s built-in reporting feature or Google Analytics
- Unlimited Vista Pages
- Auto-publish content to your clients’ Vista Pages through Vista Social’s Publisher
Price
The platform’s paid pricing plans (billed monthly below) include a 14-day free trial.
- Standard: $39 per month
- Professional: $79 per month
- Advanced: $149 per month
- Enterprise: $379 per month
Vista Social’s free plan includes the Vista Page feature.
Vista Social limitations
- Vista Social’s free plan doesn’t include the option to use a custom domain and the Google Tag Manager
2. Linktree
Image source: linktr.ee
Linktree is a link in bio solution that lets you create personalized pages housing all the crucial links that share everything your clients create, curate, and sell from their social media profiles.
Essential link in bio tool features
- Link scheduling and prioritization
- Customizable Linktree pages with themes and templates
- Animation options to highlight the links
- Link sharing through QR codes for social networks
- Third-party app integrations with tools such as Mailchimp and Amazon
- Analytics tools via Meta Pixel and Google Analytics
Customer experience expert and speaker Jay Baer’s link in bio landing page below is created via Linktree.
Image source: linktr.ee
Price
Linktree offers a free forever plan with basic features and three paid plans.
You can get the Starter plan for $4/month with annual billing.
Linktree limitations
- The tool’s free version offers limited features
- It doesn’t offer more advanced features such as embedded videos and custom domains
3. Lnk.Bio
Image source: lnk.bio
Lnk.Bio is a user-friendly link in bio tool that helps supercharge your clients’ social media profiles on TikTok, YouTube, and Instagram.
Must read: How to Put a Link in Instagram Bio: Step-by-Step Guide
Essential link in bio tool features
- Personal URL
- Unlimited links
- Customizable templates and layouts
- The tool uses the official Instagram API, keeping user data safe
- Social profile cross-linking and optimization
- Link performance statistics
- SEO options
- Video and music embedding
- Third-party app integrations
Price
You can sign up for Lnk.Bio’s free plan or get the Mini plan for $0.99 per month or the Unique plan for a one-time payment of $24.99.
Lnk.Bio limitations
- Using a custom domain requires an additional fee of $39.99/year
- The link management dashboard isn’t as easy to use as similar tools
4. elink.io
Image source: elink.io
elink.io is a comprehensive content curation tool with a Social Bio Links feature that lets you bundle and share links on one visual web page and add them to your clients’ social profile URLs.
Essential link in bio tool features
- Unlimited social bio links
- Chrome extension for easy social bio link page updating and editing
- 50+ ready-to-use layouts
- Customization tools and options
- Fully responsive designs for multiple devices
Price
elink.io offers a Pro plan at $12/month per user and an Auto Pilot plan at $36/month per user (billed annually).
The tool also offers a free plan with basic link in bio tool features.
elink.io limitations
- The tool’s user experience can be clunky compared to similar tools with more seamless UX
- The design options are not as extensive
- No custom domain
5. Hopp by Wix
Image source: hopp.co
Hopp by Wix is a customizable link in bio solution that helps transform your clients’ social media profiles into traffic-generating, high-converting business hubs.
Essential link in bio tool features
- Shorten link in bio URLs
- Options to customize bio URLs to match your clients’ brand names
- Link performance analytics
- Automatic promotions
- Mobile landing page builder
- Customizable search engine
Price
Hopp by Wix offers a free plan and a Pro plan at $8.33/month (billed yearly).
Hopp by Wix limitations
- Hopp pro plans are separate from Wix plans, which means you need to pay extra
- The templates could use some more variety
6. Milkshake
Image source: milkshake.app
The Milkshake app is a website builder and link in bio tool that helps turn your clients’ social media profile links into websites for sharing content and selling products.
Essential link in bio tool features
- Fully optimized link in bio pages for mobile
- Card-based interface for easy website building and customization
- User-friendly customization tools and options
- Options to create multiple websites or landing pages and switch between them easily
- Supports various content formats and types, including GIFs, images, blog posts, YouTube videos, multiple links, contact details, podcast episodes, and more
Price
The Milkshake app is free to download and use with no hidden fees.
Milkshake limitations
- The app allows you to create only one account for the bio tools
- The user interface could be more optimized to prevent lagging when loading previews and templates
7. Tap Bio
Image source: tap.bio
Tap Bio is a link in bio tool that lets you customize mini-websites that contain all your clients’ relevant links for their Instagram profiles.
Must read: 10 Best Link in Bio Tools for Instagram this 2024
Essential link in bio tool features
- Customizable Instagram Story-like cards where you can easily add your clients’ multiple links and Calls-to-Action (CTAs)
- Statistics tracking, such as each Card’s visitors and clicks
- Retargeting tools
Price
Tap Bio offers a free plan, a Silver plan at $5/month, and a Gold plan at $12/month.
Tap Bio limitations
- Only supports Instagram
- The tool’s features are not as extensive as other link in bio tools with customization options
8. Link in Bio by Later
Image source: later.com
Link in Bio by Later.com lets you create fully customizable link in bio web pages to drive traffic from your clients’ TikTok and Instagram profiles and track clicks.
Must read: 42 Best TikTok Tools to Grow Your Followers in 2024
Essential link in bio tool features
- Custom backgrounds, buttons, themes, and colors
- Featured banner
- Mailchimp integration
- Customizable link in bio page title tags and meta descriptions for SEO
- Link in Bio analytics
- Customizable URL
Price
The Link in Bio is included in the Later plans (free and paid).
The tool’s Starter plan is $16.67/month per social set and user with yearly billing.
Link in Bio by Later limitations
- It is better suited to users who want a complete social media management platform with a link in bio tool
Must read: Social Media Management Tools for Churches
9. Stan Store
Image source: stan.store
Stan Store is a link in bio tool that allows you to sell digital products such as webinars, online courses, and downloadable materials from a centralized link on social media profiles.
Essential link in bio tool features
- No code online store builder
- Drag and drop interface
- Income tracking tools
- Third-party app integrations, including Mailchimp and PayPal
- Multiple stores
The Stan Store link in bio page by social media marketing expert and content creator Hrabren (Harry) Lindfors below is one example.
Image source: stan.store
Price
Stan Store offers a Creator plan for $29/month and a Creator Pro plan for $99/month.
Stan Store limitations
- There is no option to set a specific date range when viewing the analytics
- Can be expensive
10. Sked Link
Image source: skedsocial.com
Sked Link by Sked Social is a customizable link in bio for TikTok and Instagram that instantly connects your clients’ audiences to their products, websites, and other content.
Essential link in bio tool features
- Sked Link page customization tools and options
- Integrated product tags for Instagram posts
- Analytics integrations for tracking link in bio performance
- Mobile optimized Sked Link pages
- Custom URL and domain
Price
Sked Link is included in the Sked Social pricing plans.
The base price for the Essentials plan starts at $49/month with a free trial.
Sked link limitations
- The tool doesn’t have a free plan, only a free trial
- It is pricey since it is part of an entire suite of social media management platform
Must read: The Best Social Media Management Tools for Franchises [2024]
11. Feedlink
Image source: feed.link
Feedlink is a link in bio page builder with creator tools that help you quickly create social websites and landing pages.
Essential link in bio tool features
- Header style options
- Supports social media icons, videos, lead capture forms,
- Customization tools and options, including custom backgrounds, CSS, and themes
- Custom embedded forms
- Link scheduling for auto-publishing
- Link styles and link groups options
- Free SSL certificate
- Built-in .link domain registration
- Mobile-friendly link in bio page
- Unique URL
Price
Feedlink offers a forever-free plan and paid plans starting at $6/month (Pro plan), with a seven-day free trial.
Feedlink limitations
- Navigating through the tool when updating or customizing your link in bio pages isn’t as straightforward as other tools with more user-friendly interfaces
- Like most tools, the free plan only offers basic features
12. Campsite.bio
Image source: campsite.bio
Campsite.bio is a link in bio tool that lets you create a landing page or online space designed to turn followers into customers.
Essential link in bio tool features
- Tools for organizing and optimizing your link in bio pages
- Customization tools and options, including themes, fonts, link icons, and an option to create your own theme
- Various link types such as embeds and carousels
- Automation tools, including scheduled links and image grid auto-syncing
- Forms and Tip jar
- Analytics, reporting, and filtering tools
Must read: 20+ Social Analytics Tools in 2024: Free And Paid
Price
Campsite.bio offers a free plan.
The tool’s Pro plan starts at $7/month with a 10-day free trial.
Campsite.bio limitations
- Limited link in bio page design option with the free version
- Adding more profiles costs extra
- Best for sharing clickable links
13. Taplink
Image source: taplink.at
Taplink is a link in bio tool that lets you create custom landing pages for your clients’ Instagram profiles to generate leads, traffic, and sales.
Must read: Best IG Tools to Grow Your Audience And Following
Essential link in bio tool features
- User-friendly link in bio page design tools with pre-made templates
- Smart links to online messaging apps
- Unlimited link in bio pages
- Supports photos, videos, social network links, forms, and payments
Price
Taplink’s Basic plan is free.
With yearly billing, you can get the Pro plan for $3/month and the Business plan for $6/month.
Taplink limitations
- The tool’s design and layout options are not as extensive as similar link in bio apps
- Adding banners can be tricky, especially for non-tech-savvy users
14. ContactinBio
Image source: contactinbio.com
ContactinBio is a service that lets you create content-rich micro-landing pages for your Instagram bio link to showcase promotions, products, and more.
Essential link in bio tool features
- Customizable link appearance, background designs, page fonts, and themes
- Messenger smart links
- Over 103 social media links
- Direct links to Stripe, PayPal, and other payment gateways
- Contact forms
- Link to music streaming services
- Publish products on your ContactinBio pages
- Allows Vimeo and YouTube videos
- Email sign up block
- Image carousels
Price
ContactinBio’s Starter plan is free.
The Yearly plan (billed annually) starts at $2.6/month for one account
ContactinBio limitations
- The tool’s block editing isn’t as straightforward compared to similar link in bio tools
- The desktop version offers limited optimization options
15. Beacons.ai
Image source: beacons.ai
Beacons.ai is an all-in-one AI-powered platform for Instagram creators. It includes a media kit builder, email marketing tool, online store, and link in bio tool.
Essential link in bio tool features
- Easy link block styling and customization with descriptions, headers, collapsible blocks, carousels and images
- Embedded media, such as images, videos, GIFS, animations, music, files, and more
- Direct linking to your digital items
- Direct linking to third-party storefronts
- Tip jar via the donations block
- Custom domain
- Email or lead capture form
- App version
Here’s a Beacons.ai link in bio page examples by marketing coach Catherine Casey.
Image source: beacons.ai
Price
You can create a free Beacons.ai plan or sign up for a paid plan, starting with the Creator Pro plan, which costs $8.33/month with annual billing.
Beacons.ai limitations
- Advanced features such as Google Analytics are only available with the higher-tier plans
- Higher-tier plans include transaction fees
Why choose Vista Social as your link in bio tool
Vista Social’s link in bio tool goes beyond the basics. It offers advanced features such as image links grids and connected calendars (via Calendly) for easy customer booking.
The link in bio tool also includes in-depth statistics that track and measure your Vista Pages’ views, clicks, shares, and link copies.
Sharing these reports is easy with a shareable link or by exporting them as PDF or CSV files.
Besides a link in bio tool, Vista Social’s all-in-one social media management solution can supercharge everything from content scheduling to social media marketing campaign management and reporting.
Must read: Top Multi-Location Social Media Marketing Tools
The tool’s key features include:
- A social media publishing feature for auto-posting and bulk-publishing content
- An AI Assistant that can instantly generate and refine post descriptions, taglines, and message replies
- A Social Inbox that centralizes and simplifies managing and responding to all engagement and interactions such as messages, comments, mentions, and reviews across your connected social profiles
Must read: Top 20 Social Media Engagement Tools to Boost Brand Visibility
- Custom report templates, report scheduling, and custom templates
- A social listening tool that tracks and pulls conversations around your clients’ brands and your specified keywords
- A review management feature
- Employee advocacy
FAQs about link in bio tools
What are the benefits of link in bio tools for team collaboration?
Many link in bio tools, especially those part of a social media management platform’s toolkit, offer collaboration features.
These features can include task assignments, shared calendars, and approval workflows to streamline working with your team.
Must read: 10 Social Media Collaboration Tools for Marketing Teams
Can link in bio tools track the performance of individual links?
Yes.
Most link-in bio tools offer in-depth analytics that track and analyze the number of views and clicks each link receives.
How do I choose the best link in bio tool for my agency or brand?
Consider your unique needs, features that matter most to you and your team, your budget, and other critical factors.
Must read: Top Features for Social Media Management Tools
Opt for tools with free trials so you can try them before committing.
Find the right link in bio tools for you
Choosing the best-fitting link in bio tool can be daunting, but as long as you know what you want and what features to look for, you’ll find the right one in no time.
Instead of scouring the internet, start your search with the top link in bio tools in this guide.
If you need a comprehensive solution that offers a link in bio tool on top of robust social media management features, Vista Social is your best bet.