Most people get social media sentiment analysis strategies wrong—and it shows. Sure, sentiment analysis gives you a glimpse into how people really feel. But it’s what you do with that insight that separates the good from the great. So, how do you actually make it work for you? This blog is your cheat code. Inside, […]
Category Archives: Digital Marketing
10 Marketing Mistakes: What to Avoid When Managing Social Media for a Brand?
Social media is a powerful tool for brand awareness, customer engagement, and sales, with over 5.24 billion users worldwide as of January 2025. However, many brands make mistakes that weaken their online presence and limit growth. Knowing what to avoid when managing social media for a brand is key to success. From inconsistent posting to […]
How to Start a Social Media Management Business? 10 Tips for Agencies
As more businesses partake in the digital marketing movement, the demand for social media management agencies is skyrocketing! In a recent LinkedIn report, there has been a 16.4% increase in paid social media marketing skills. So if you’re a marketer-savvy wondering how to start a social media management business, this may be the perfect time! […]
What is Share of Voice and How to Measure it Accurately?
How much of the market conversation does your brand actually own? Studies show that brands with a higher Share of Voice (SOV) can boost their market share—gaining up to 0.5% for every 10% increase in SOV. Understanding what is share of voice can give you the insights needed to outshine the competition and strengthen your […]
How to Get Verified on YouTube: w/ Requirements & Steps
We kid you not when we say you can learn how to get verified on YouTube in a few easy steps. The truth is that vying for visibility in a sea of YouTube content is no easy feat. After all, the platform is overflowing with millions of content from various brands, creators, and individual users, […]
The Impact of 5G on Social Media Engagement and Content Consumption
If you’ve ever been frustrated at video buffers or laggy live streams—5G is here to save the day! In today’s era of modernization, the rise of 5G on social media engagement is reshaping how we interact online. According to Telefónica, 5G offers speeds up to 100 times faster than 4G networks, enabling a smoother and […]
Sustainable Social Media Practices: Be Eco-Friendly Online
Have you ever thought about the environmental impact of your online presence? Sustainable Social Media Practices are becoming more important as industries everywhere embrace eco-friendly strategies. Believe it or not, digital activities contribute to 3.7% of global greenhouse gas emissions! That means every post, video, and ad plays a role in our planet’s well-being. With […]
Metaverse Marketing: Why It’s Important for Agencies & Brands
Have you ever wondered how the future of marketing will look? Well, metaverse marketing is giving us a glimpse. As virtual worlds like VR and AR expand, the metaverse is offering brands a chance to connect with audiences in entirely new, immersive ways. Instead of just watching ads, consumers can now interact with brands within […]
Instagram Takeover Tips: How to Host a Successful Takeover
Ever wondered how brands keep their Instagram fresh and exciting? An Instagram takeover is one of the best ways to do it. This strategy lets a guest—like an influencer, expert, or even an employee—run your account for a set time. They bring in new content, fresh ideas, and a different perspective that keeps your audience […]
How to Make Money on TikTok: Easy, Yet Proven Strategies
Did you know that TikTok was projected to generate $18.5 billion in advertising revenue? With over 1.4 billion monthly active users, TikTok has become a lucrative platform for creators and businesses alike. Whether you’re an influencer, a small business owner, or just starting out, understanding how to make money on TikTok can unlock countless opportunities […]