Are your social media polls getting ghosted? You’re not the only one. Polls are one of the easiest ways to make your clients’ content more interactive and fun. They can spark real conversations, pull valuable insights, and keep followers coming back for more. The trick? Asking the right questions. That’s where this guide comes in. […]
Category Archives: Digital Marketing
HubSpot vs. Dedicated Social Tools: Should You Use It to Manage Social Media?
Here’s a staggering fact: the social media management market hit $20.61 billion in 2023 and is growing at a whopping 22.8% annually. Yet countless businesses are still asking: Is HubSpot a social media management tool that actually works for what we need? Picture this: 77% of businesses are using social media to connect with customers, but many […]
Social Media Sentiment Analysis: 5 Real Examples to Learn From
Think you know what your audience really thinks about your brand? Think again. In 2025, we’re drowning in user-generated content, but 70% of customer purchase decisions are based on emotional factors and only 30% on rational factors. Social media sentiment analysis has become the secret weapon for understanding how people feel about your brand. It’s […]
Buffer vs Hootsuite vs Vista Social: Which is Right for You in 2025?
Social media moves fast—your tools need to keep up. When comparing Buffer vs Hootsuite vs Vista Social, it’s no longer just about scheduling posts; it’s about finding a platform that can scale with your strategy in 2025. Today, over 5.17 billion people use social media worldwide, and the social media management market is projected to […]
10 Social Media Sentiment Analysis Strategies for 2025
Most people get social media sentiment analysis strategies wrong—and it shows. Sure, sentiment analysis gives you a glimpse into how people really feel. But it’s what you do with that insight that separates the good from the great. So, how do you actually make it work for you? This blog is your cheat code. Inside, […]
10 Marketing Mistakes: What to Avoid When Managing Social Media for a Brand?
Social media is a powerful tool for brand awareness, customer engagement, and sales, with over 5.24 billion users worldwide as of January 2025. However, many brands make mistakes that weaken their online presence and limit growth. Knowing what to avoid when managing social media for a brand is key to success. From inconsistent posting to […]
How to Start a Social Media Management Business? 10 Tips for Agencies
As more businesses partake in the digital marketing movement, the demand for social media management agencies is skyrocketing! In a recent LinkedIn report, there has been a 16.4% increase in paid social media marketing skills. So if you’re a marketer-savvy wondering how to start a social media management business, this may be the perfect time! […]
What is Share of Voice and How to Measure it Accurately?
How much of the market conversation does your brand actually own? Studies show that brands with a higher Share of Voice (SOV) can boost their market share—gaining up to 0.5% for every 10% increase in SOV. Understanding what is share of voice can give you the insights needed to outshine the competition and strengthen your […]
How to Get Verified on YouTube: w/ Requirements & Steps
We kid you not when we say you can learn how to get verified on YouTube in a few easy steps. The truth is that vying for visibility in a sea of YouTube content is no easy feat. After all, the platform is overflowing with millions of content from various brands, creators, and individual users, […]
The Impact of 5G on Social Media Engagement and Content Consumption
If you’ve ever been frustrated at video buffers or laggy live streams—5G is here to save the day! In today’s era of modernization, the rise of 5G on social media engagement is reshaping how we interact online. According to Telefónica, 5G offers speeds up to 100 times faster than 4G networks, enabling a smoother and […]