Reach vs impressions—crucial social media marketing metrics, but what do they mean? Why bother knowing their differences? Understanding reach helps determine if your clients are expanding their audience, and impressions tell you how often their content gets viewed. The two metrics can give you a clearer view of the effectiveness of your clients’ social media […]
Category Archives: Social Media
Why Multi-Location Businesses Need Local Social Media Strategies
If you want to boost the presence of your clients’ multi-location businesses, you need the right local social media strategies. Posting generic social media content won’t cut it—especially when targeting audiences across various locations. Why? Because local audiences have various needs and interests—so posting generic content isn’t likely to engage them. The key is to […]
Top Multi-Location Social Media Marketing Tools
Multi-location social media marketing tools are a must to streamline your workflows and drive results faster. Social media marketing in various locations involves many moving parts, from localizing content and analyzing performance to managing audience engagement. It’s easy to get overwhelmed, which can slow down your workflows and cause your clients to miss their social […]
The Best Social Media Management Tools for Franchises [2025]
Without reliable social media management tools for franchises, you’ll end up with inefficient workflows and missed deadlines. Managing your clients’ social media marketing efforts for their franchise businesses takes a lot of bandwidth, especially with multiple profiles, content, and campaigns. Staying on top of everything, from content publishing to engagement management and metrics tracking, can […]
2025 Franchise Social Media Marketing: Your Guide from A – Z
Are your clients’ franchise social media marketing efforts falling flat? You’re not alone. Winning followers and driving conversions and sales requires your clients’ franchise businesses to go beyond posting fun and catchy daily posts. Franchises also have the extra challenge of developing a unique voice while aligning with their brands. Knowing how and where to […]
Instagram Carousel Limit Doubled to 20 Photos or Videos
Instagram’s latest bombshell has creators buzzing: the Instagram carousel limit doubled to 20 photos or videos! This game-changing update solves a major headache for content mavens and marketing pros alike. *Picture this* You’re crafting the perfect post showcasing your brand’s new collection. But cramming everything into 10 slides? It’s a pretty common challenge. With over […]
Multi-Location Social Media Marketing: Ultimate Guide
To excel in multi-location social media marketing, you need to master the right strategies and tools. This involves tailoring your approaches to each location’s unique audiences and communities while ensuring alignment with your brand’s overall strategy. Without the right tactics, things can quickly spiral out of control, and clients may fail to reach their multi-location […]
TikTok’s Yelp-Like Features Boost Local Discovery
TikTok’s Yelp-Like features are shaking up the social media landscape! Imagine reaching potential customers right where they’re scrolling. For marketers, this means new opportunities to engage with a younger, more dynamic audience. This isn’t just a platform for dance challenges anymore—TikTok’s rolling out features that make finding local hotspots a breeze, with categorized videos for […]
Real Estate Social Media Contests to Boost Engagement
With captivating, fun, and interesting real estate social media contests, you can help your clients win TONS of followers. (And even close deals. 🙂 ) You’d better believe it… Regular, run-of-the-mill content won’t cut it anymore. To capture attention and encourage interactions, your clients must provide fun, exciting, and memorable experiences for audiences. This is […]
Top Real Estate Social Media Automation Tools
You need real estate social media automation tools to work faster and smarter. Managing your clients’ social media marketing efforts isn’t a cakewalk—especially when juggling hundreds of profiles, campaigns, and content. The workload can become overwhelming, from creating real estate content ideas and managing audience engagement to analyzing social media post performance. So, how do […]