Figuring out which DM automation metrics to track to assess performance can make or break your strategy. After all, if you don’t track the right numbers, how do you know if your clients’ DMs are actually converting, engaging, or just… existing? The good news is that you don’t need a data science degree to figure […]
Category Archives: Social Media
How to Personalize Automated DMs Using DM Automation
Learning how to personalize automated DMs can be as easy as pie with the right strategies and tools. As a social media manager, you likely know the pressure: respond fast to DMs, keep the tone friendly, and somehow make every one of your clients’ followers feel special. But doing that manually? It’s exhausting. The good […]
DM Automation Use Cases for E-Commerce, Agencies, and Local Businesses
If you’re still learning or unsure of how to make the best of automated messages for clients, then take a peek at the top DM automation use cases. As a social media manager, you likely know the feeling of endless questions, order updates, and quick “Is this available?” messages piling up every day. And if […]
Marketing to Gen-Z: What Works (and What Fails) Today
Gen-Z is changing the marketing game and if you’re not keeping up, you’re losing out. Marketing to Gen-Z means connecting with a smart, digital-first generation that values realness over hype. Born between 1997 and 2012, they scroll fast, skip ads faster, and can spot fake content in seconds. Here’s the problem: most brands still use […]
How to Do Influencer Outreach to Land Brand Collabs Successfully
Having trouble standing out on social media? You’re doing the work—posting, engaging, boosting but still not seeing real growth. That’s because today’s audience wants authentic voices, not just ads. That’s where influencer outreach comes in. It’s more than just sending random DMs—effective influencer outreach is about building real connections with creators who truly match your […]
20+ Free Social Media Management Tools in 2025
Free social media management tools can feel elusive and too good to be true. But guess what? They’re real and they’re here to rescue you from the chaos of juggling countless tasks while delivering the best results to your clients. From scheduling content to managing conversations and tracking analytics, the tools help you handle tasks […]
The Ultimate Social Media Team Roles Checklist for Brands
In 2025, expecting one person to handle all your brand’s social media needs is no longer realistic. With 63.9% of the global population on social platforms, yet only 27% of businesses have a dedicated social media team, there’s a clear gap between demand and internal support. Social media has evolved far beyond a casual posting […]
Turn Your DMs Into Lead Gen Gold: How to Automate Data Collection on Social Media
What is DM Automation for Lead Generation? DM automation for lead generation refers to using automated workflows to collect contact information, preferences, and intent signals from users directly within a social media platform’s direct messages. Instead of redirecting someone to an external form or landing page, you guide them through a conversational journey inside the […]
Social Media Myths That Are Hurting Your Growth Strategy
Imagine this: You’re following a trending social media tip that promises explosive growth—only to realize weeks later that it’s outdated, ineffective, or never really applied to your audience. Sound familiar? Social media myths are everywhere—fueled by viral “hacks,” outdated advice, and oversimplified strategies that often lack context or data. With over 64% of the world’s […]
How to Use Pinterest for Business: A Guide for Beginners
Having a hard time getting your brand noticed? You might be skipping one of the best tools out there, Pinterest for business. Launched in 2010, Pinterest is a visual discovery platform where people search for ideas, save what they love, and plan what to buy. In 2025, it’s a must-have for businesses in fashion, home, […]