Have you ever noticed how the titles social media manager vs. community manager get tossed around like they’re the same job? Spoiler: they’re not. Here’s the issue—social media keeps expanding, and so do the expectations on the people running it. A recent survey shows that 66% of social media marketers feel weighed down with too […]
Category Archives: Social Media
LinkedIn Groups for Business: Proven Ways to Build Authority
Getting noticed on LinkedIn can feel impossible, but LinkedIn groups give your business a real advantage. These communities bring professionals together to share ideas, solve problems, and build valuable connections. Yet here’s the problem—over 100 million users engage with LinkedIn groups every month, but many businesses aren’t taking full advantage of this massive audience. That […]
Social Media Intelligence: Turning Data Into Actionable Insights
Social media is crowded and chaotic. Intelligence cuts through the noise. Instead of stopping at likes and shares, social media intelligence transforms raw data into clear, actionable insights. With the right tools, you can uncover audience behavior, monitor brand health, and predict campaign performance with accuracy and confidence. You don’t just see what’s happening—you understand […]
How to Use Instagram Reels for Sales: Your Guide to Driving Conversions
If you’re stuck wondering, “How do I actually sell with short videos?” learning how to use Instagram Reels for sales might be the game-changer you need. Reels can often feel like a content hamster wheel. You post on your Insta feeds, rack up some views… but the sales? Crickets. The good news? With the right […]
Social Media Amplification: Proven Strategies to Maximize Reach
Social media amplification might sound like another buzzword, but it’s far from fluff. Think about the last time you poured hours into creating a post—perfect visuals, sharp copy, everything dialed in—only to see it land with a thud. The effort is there, but the traction is missing. You publish, step back, and wait for the […]
TikTok vs. Instagram: Which Is Better for Your Brand Strategy?
With short form video becoming all the rage across algorithms and social media strategies alike, many brands are wondering what the best platform to use is: TikTok vs Instagram. TikTok now has about 1.59 billion monthly active users, while Instagram leads with over 2 billion monthly active users worldwide, making them two of the most […]
Your Guide to UTM Parameters: How to Track Your Marketing Efforts
Ever posted content on different channels and wondered which one brought traffic to your website? You’re not alone. UTM parameters are the secret tool marketers use to track their campaigns and get clear answers about what works. UTM parameters help you know exactly where your traffic comes from. This gives you control over all your […]
What is Evergreen Content & How to Use It In Your Strategy
Some types of content are fleeting. That trending audio, yesterday’s social media news, this month’s holiday promotions. You can create content around those topics once, then the moment has passed. But your social media strategy can’t only be filled with trending topics. Incorporating evergreen content is just as important. Learn more about what evergreen content […]
Employee Advocacy for Remote Teams: What Actually Works
Managing employee advocacy for remote teams often sounds great on paper, until you try to get your remote crew to share your company’s posts. Without the in-person watercooler chats or casual desk-side convos, keeping employees engaged and aligned with your brand’s voice is no easy feat. And when your team is scattered across time zones, […]
How to Train Employees for Effective Social Media Advocacy
Learning how to train employees for effective social media advocacy may sound like a tall order, especially when your team isn’t exactly filled with social media pros. Maybe you’ve tried to rally your employees before, only to get crickets… or worse, off-brand posts. The hard truth is that turning your employees into confident brand advocates […]