What are the pros and cons of using Mertricool?
Is it a great fit for all user types?
And what are the top Metricool alternatives that social media managers or agencies can use?
These are some of the many questions we’ll cover in this guide.
By the time you’re done reading, you’ll have uncovered several alternatives to Metricool worth exploring.
You’ll discover the features these alternatives offer, their pricing plans, and what makes each one a strong alternative to Metricool.
What you’ll learn:
- What is Metricool?
- Pros and cons of Metricool
- Top 10+ Metricool alternatives
- FAQs about the Metricool alternatives
- What’s the best Metricool alternative?
What is Metricool?
Metricool is a comprehensive social media management and analytics tool designed to help users manage, track, and analyze digital content and ads across online platforms.
Metricool’s advanced features include the following:
- Content approval process
- Role management, including team and client access options
- Customizable social media report templates
- Advanced competitor analysis
- Customizable link in bio pages
- AI Social Media Assistant
Metricool can help you with the following tasks:
- Tracking your clients’ blog pages and websites to determine the performance
- Analyzing your clients’ social media pages, including when audiences are most active
- Conducting competitor analysis on Facebook, Instagram, YouTube, etc.
- Measuring your clients’ online ad campaign performance, including managing and optimizing ads to improve results
Must read: 101+ Best Instagram Marketing Tools for 2024
Metricool offers a free plan with limited features.
The tool’s Starter plan starts at $18/month with annual payment ($22/month with monthly payment).
What social media marketing leaders and influencers think and say about Metricool
- Katie Brinkley: Post Less, Grow More: The Metricool Advantage
- Lora Shipman: How Metricool can make your life easier
- Lucy Hayre: The Ultimate Guide to Metricool: The Best Social Media Scheduler for Marketing Freelancers, Agencies and Small Businesses
Pros and cons of Metricool
Like many tools, there can be pros and cons to using Metricool.
Pros
- Metricool simplifies managing multiple social media profiles from one dashboard
- The tool offers automated reports and detailed insights to get an in-depth look into content and ad performance
- It streamlines content planning and publishing with a content planner, calendar, and scheduler
- It helps you track and analyze the performance of your clients’ competitors, including link and URL performance tracking via SmartLinks
- Metricool has an AI Copywriting Assistant that provides suggestions to refine your clients’ posts
- It provides a user-friendly interface for easy access, navigation, and onboarding
Must read: Most Affordable Social Media Scheduler [2024 Comparison]
Cons
- Some of Metricool’s more advanced features can take a bit of a learning curve to explore and fully master
- The tool’s free plan offers limited features
- Metricool’s higher-tier plans can get expensive, especially for individual users and small businesses
Top 10+ Metricool alternatives
While Metricool can be a great tool, there are social media management tools that can be more suitable for you, including the following.
Must read: Top Features for Social Media Management Tools
1. Vista Social
Price
Vista Social offers a free plan with basic features and a 14-day free trial with the paid plans.
The platform offers cost-effective paid plans:
- Standard: $39/month
- Professional: $79/month
- Advanced: $149/month
- Enterprise: Starts at $379/month
You can get 20% off with yearly billing.
What is Vista Social?
Vista Social is a modern, all-in-one social media management and optimization platform with essential and advanced features.
Must read: The Best Social Media Management Tools for Franchises [2024]
It offers social media post scheduling and publishing, reporting, analytics, engagement and community management, social listening, review management, and more, making it an excellent Metricool alternative.
Advanced features
- AI-based features, including a ChatGPT-powered AI Assistant (for creating and refining post captions and message replies), hashtag generator, and username generator
- Automated multi-stage approval workflows
- Bulk scheduling for multiple profiles across various platforms
- Real-time content publishing
- Report scheduling with interactive link-sharing
- Canva integration for image and video editing within Vista Social
- Social listening
- Review management with options to respond to Facebook and Google Business reviews right from the platform
- Link in bio tool with unlimited, customizable landing pages called Vista Page
- Optimal posting time recommendations based on previous engagement data and optimization algorithms
- Direct product tagging for Instagram product posts
- Visual Instagram Planner with a drag-and-drop tool
Must read: Best IG Tools to Grow Your Audience And Following
- An Ideas feature that provides one dashboard to streamline content brainstorming and development
- A Smart Publishing feature that simplifies sharing third-party content (content curation) via RSS feeds or specified related keywords
- Mobile app
- Custom report templates
- Sentiment analysis within the Social Inbox, Social Listening, and reports features
2. Planable
Pricing
Planable’s free plan offers limited features.
The tool’s Basic plan starts at $33/workspace per month if billed annually ($39/workspace per month with monthly billing).
What is Planable?
Planable is a social media management and collaboration tool that helps marketers efficiently plan, schedule, collaborate on, and schedule content.
Must read: 10 Social Media Collaboration Tools for Marketing Teams
Advanced features
- Customizable workflows
- AI-powered content creation
- Content preview
- In-depth analytics
- Team collaboration tools
- Content curation options
3. Social Champ
Pricing
You can try Social Champ’s plans for free for 14 days.
The tool’s Champion plan starts at $26/month when billed yearly ($29/month if billed annually).
What is Social Champ?
Social Champ is designed to be a result-driven social media management platform that streamlines critical tasks, from content scheduling to performance tracking via analytics.
Must read: Social Media Management Tools for Churches
Advanced features
- Enhanced analytics, including competitor analysis and a Facebook Watch Time metric
- Long-form YouTube video scheduling
- Custom link shortening
- Enhanced Team Member Table UI
- RSS Duration Options
- Instagram image tagging
- Bulk scheduling with Smart Repeats
- Listening analytics
- Automation features
- Approval workflow and posts
- Custom reports
- Drag and drop custom scheduling
- Auto hashtag suggestions
- Image editor
4. Agorapulse
Price
Agorapulse offers a 30-day free trial with all its paid plans (you’ll need a quote for custom plans).
The Standard plan starts at $79 per user/month (billed annually) or $99 per user/month (billed monthly).
What is Agorapulse?
Agorapulse is a social media management software that helps you organize, streamline, and manage your social media tasks, profiles, content, and campaigns in one platform.
Advanced features
- AI writing assistant
- PulseLink link in bio tool
- Brand Advocacy features
- Customizable previews
- Shared calendars
- Social media ROI dashboard
- Advanced social inbox filtering and automation
5. Later
Price
Later’s paid plans include a 14-day free trial.
The Starter plan starts at $16.67/month (billed yearly).
What is Later?
Later is a social media management and influencer solution for creating, publishing, and managing content and collaborating with creators.
Advanced features
- AI Caption Writer
- Visual Instagram Planner
- Saved captions
- Best time to post recommendations
- Link in bio tool
- Hashtag suggestions
- Analytics and reporting
6. Hootsuite
Price
Hootsuite’s Professional and Team plans come with a 30-day free trial.
The Professional plan costs $99/month for one user and ten social media accounts.
What is Hootsuite?
Hootsuite is a social media marketing and management tool that brings all your scheduling, social listening, content creation, publishing, and analytics in one place.
Advanced features
- Automated theme tagging within content
- Advanced analytics, including a social media ROI dashboard
- Content comparison tool
- Sentiment analysis
- Customizable reports
- Social media ads management tools
- AI Content creation
- Social ads analytics
- UGC and influencer management tools
7. Sendible
Price
Sendible offers a 14-day free trial for its Creator, Traction, and Scale plans.
The Creator plan starts at $25/month (billed yearly) or $29/month when billed yearly.
To get a custom quote for the Advanced and Enterprise plans, you’ll need to contact Sendible and book a demo.
What is Sendible?
Sendible is a social media management solution that helps you schedule content, engage audiences, and track and measure content performance.
Advanced features
- Smart Compose Box for easy post scheduling
- Smart Queues
- Automated reports
- Bulk importer
- Optimal posting times
- AI Assist for writing and refining captions
- Campaign management tools
- Seamless onboarding via Client Connect
- Custom tags for customizing bulk content
- UTM tracking
8. Loomly
Price
All of Loomly’s paid plans include a 15-day free trial.
The Base plan, which includes two users and ten social media accounts, starts at $32/month when billed annually.
What is Loomly?
Loomly is a social media management platform that makes creating, scheduling, optimizing, and analyzing content across social channels easier from one collaborative space.
Must read: Top 10 Loomly Alternatives & Competitors in 2023
Advanced features
- Post ideas
- Zapier integration
- Recurring post scheduling
- Post optimization tips based on each social channel
- Social media collaboration tools and approval workflows, including a real-time commenting system
- Social media campaign management tools, including a hashtag manager, post templates, and advanced analytics for campaign performance tracking
- Report auto-scheduling
- Click tracking via the Loom.ly link shortener
- Saved replies with the community management feature
- Auto-generated post scheduling from RSS feeds
9. SocialPilot
Price
SocialPilot offers a 14-day free trial with all its plans (Professional, Small Team, Agency, and Agency+).
The Professional plan starts at $25/month when billed annually ($30/month when billed monthly).
What is SocialPilot?
SocialPilot is a social media scheduling and management suite with powerful analytics, streamlined scheduling, and easy-to-use collaboration features.
- RSS feed automation
- Bulk scheduling
- AI Assistant
- Content management tools
- Advanced reports and hashtag analytics
- White-labeling options
10. Buffer
Price
Buffer’s pricing structure is based on the number of channels.
The platform offers a free plan that includes three social media channels.
All the paid plans include a 14-day free trial.
The Essentials plan starts at $5/month per channel (yearly billing) or $6/month per channel when billed monthly.
What is Buffer?
Buffer is a social media management platform that helps small businesses schedule posts, analyze content performance, and engage followers and customers across social channels.
If you’re only looking for essential social media management and publishing features, Buffer can be for you.
Must read: 10 Best Buffer Alternatives & Competitors in 2023
Advanced features
- Custom post scheduling
- Smart alerts to flag and prioritize crucial messages and comments
- Individual post performance breakdowns
- Customizable landing pages (Start Page)
- AI Assistant that streamlines generating content, repurposing posts, and rewriting copy
- Hashtag suggestions
- Automated reports
- Approval flows
11. Planoly
Price
All Planoly plans include a 14-day free trial.
The tool’s Starter plan starts at $14/month with annual billing ($16/month when billed monthly).
What is Planoly?
Planoly is a social media management and planning platform that makes scheduling posts, managing multiple social profiles, and organizing content easy.
Advanced features
- AI Caption Writer
- Visual Planner
- Weekly video and audio recommended trends
- Hashtag groups
- Content review options
- Visual Planner
- Link in bio tool
- Multi-user collaboration tools
FAQs about the Metricool alternatives
Check out the commonly asked questions about Metricool alternatives below.
Which Metricool alternatives are best for large businesses or enterprises?
Many users consider Hootsuite a good alternative because of its comprehensive features and integrations with various social media platforms.
However, Hootsuite can be pricey.
Vista Social is a more cost-efficient alternative, with its affordable pricing plans and sophisticated features for businesses of all sizes and users.
What should you consider when looking for a Metricool alternative?
It depends on your specific needs, but generally, you can consider the following factors when looking for Metricool alternatives.
- Features and unique functionalities
- Ease of use
- Integration options
- Customization and flexibility
- Cost and value
- Customer support
- Scalability
- Case studies and the latest user reviews on reputable sites such as G2, Trustpilot, or Capterra
- Free trials and demos
- Security, data privacy policies, and compliance
Why should you look for Metricool alternatives?
There can be several reasons for finding other social media management tools besides Metricool, such as:
- Feature limitations
- Cost
- User experience
- Integrations
- Customer support
- Specific features and functionality needs
- Performance and reliability
Must read: Top 10 Sprinklr Alternatives & Competitors in 2024
What’s the best Metricool alternative?
The best Metricool alternative, or any tool, is the one that meets your unique needs, from the core features to the cost.
Do some digging, read reviews, and try the tools before investing.
Opt for Vista Social, a robust all-in-one platform that includes everything you need to manage your clients’ social media profiles, content, and campaigns like a boss.